Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast. Social media and Influencer Marketing Launch Strategies (episode 35).

Nielsen 165

Nielsen How To Influencer Overview 165

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Inbound links are what you are looking for.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Hootsuite

JULY 12, 2022

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Make sure your brand sounds human.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

APRIL 11, 2012

And so, just as it’s easy to slip off a training schedule, it can be tempting for busy marketers who aren’t seeing an immediate payback from social media efforts to neglect those efforts. social account links only on their Home and Contact pages). Respond to questions and engage your buyers and influencers in social media.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. 5 easy ways to use data and social insights to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. Every social network is different.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Blog categories.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Blog categories.

Template 78

Template Templates Social Media Content 78

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Social networks such as Twitter, simply enable us to more easily connect with other human beings. We communicate, we share, we help one another.

Tips 60

Tips ROI Social Networking Training 60

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ?

Brands 75

Brands B2B SEO Influencer 75

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. 4) Interaction with the content Content marketing is not broadcasting.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Inbound links are what you are looking for.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Inbound links are what you are looking for.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

View blog reactions | Comments (5). Listed below are links to blogs that reference this entry: Eight steps to thriving on information overload. Billed as "a blog that covers tips and tricks for streamlining your life with computers (and sometimes without)," Lifehacker is a constant source of great ideas. About the blog author.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

News & Blogs. White Papers. Pick a blog category. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Keynote Speaking/Strategy.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. How did you get involved in social media? Listen Now . Dorie got her start in politics.

Brands 134

Brands How To Social Media RSS 134

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Blog categories.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Blog categories.

Template 60

Template Templates Content Social Media 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Blog categories.

Template 60

Template Templates Content Marketing 60

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Why do people share content? From the business perspective, promotions and information score well.

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Writing. 35 Headache-Free Split Testing Resources to Increase Your Conversions and Sales – Split testing sounds difficult, doesn’t it?

Mashup 113

Mashup Resources RSS SEO 113

Laurel Papworth

APRIL 28, 2011

From the JustGiving blog. in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. ChompOn Daily Deals Group Buying.

Facebook 110

Facebook Directory Statistics Review 110

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. and start participating in the conversations. Identify the biggest opponent to social media in your office and schedule regular meetings with them to discuss his/her rationale against social media.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. We look forward to seeing you soon on your favorite social networking site! -->. By Darcy Lemons on June 23, 2008. Comments (0). By Carla ODell on June 18, 2008. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150