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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. It was the name of his short-lived online bank, which eventually became PayPal after merging with a competitor. Let’s get into it!

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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Why Fintech needs social media.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Twitter too, has announced steps to increase the transparency of ads on its platform.

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How Social Media Can Work Wonders For Banks

Mindjumpers

It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. A recent episode of Revolution, which I found especially interesting, is with Bianca Buckridee, AVP of Social Media Engagement at SunTrust. Currently the series is in its second season.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

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How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions.

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