Buzz Marketing for Technology

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

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Personalizing With Purpose

Buzz Marketing for Technology

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Consider central banks, which have three important roles in business and the economy—to manage monetary policy like interest rates and money supply; to act as a lender of last resort in the case of crisis or liquidity crunches, putting credit and capital back in the system; and to act as regulator. The reason is quite straightforward.

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Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. And not all influential people are engaged in social media. So the ideal model might not work.

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. The essential question on many people’s minds is, How do you move from greenbacks, which everyone (mostly) has confidence in, to something as “mystical” as bitcoin? “Here’s the thing,” Alex said. “In

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Assets under management in America alone nears $40 trillion, most of which is managed by the US’s largest 50 banks. While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. At the time of the announcement, marketing was prepared (at 6 a.m.!)