agora pulse

SEPTEMBER 21, 2019

Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI? Why Track Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 63

Report Atlassian Brands Sentiment 63

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 116

Patterns Sentiment Analysis Proposal 116

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. Ryan Goff , SVP, Social Media Marketing Director at MGH, writes, “They matter because they represent potential.

UGC 110

UGC Social Media Content Hashtag 110

Sprout Social

MAY 11, 2021

It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. If you want to optimize your processes, your social media approval workflow is a great place to start. As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

Collaboration 125

Collaboration Review Process Banking 125

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Enhance customer communication.

Examples 100

Examples Template Templates How To 100

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

Banking 105

Banking Social Media Tips HootSuite 105

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Adapt your engagement strategy accordingly.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 133

Engagement Brands Review Influencer 133

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. Post-sale support helps build long-term trust and loyalty.

FAQ 121

FAQ Retail Overview Loyalty 121

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Banking 96

Banking Policies Template Templates 96

Unmetric

AUGUST 5, 2016

Have you wondered how tyre brands do on social media? Have a look at the promotion strategy of these brands. Check this out: With Organic Reach plummeting, you can’t just bank on Promoted Posts to get your amazing content seen by more people. Admit it, a lot of us have tried to paint on their logo onto our pretend bats.

Report 60

Report Social Media Brands Sentiment 60

Social Media Strategies Summit

AUGUST 28, 2019

AI can help build more effective marketing strategies, improve the customer journey, and change the way businesses attract, nurture, and convert prospects. Chase Bank signed a five-year deal with Persado , a New York-based company that applies artificial intelligence to marketing creative. Chase Pairs up with Persado. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Keyhole.co

MARCH 18, 2023

Post relevant content and measure its performance regularly No matter how great your strategies are, everything can fall apart if you are inconsistent with posting. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Post relevant content and measure its performance regularly No matter how great your strategies are, everything can fall apart if you are inconsistent with posting. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Buffer Social

SEPTEMBER 13, 2023

Repurpose content from your other short-form video platforms Content repurposing is a strategy that can amplify your reach without crafting entirely new material. If you create short-form videos on other platforms like TikTok or Instagram Reels, you already have a bank of content for your YouTube Shorts.

YouTube 94

YouTube Video UGC Authentication 94

Marketing to Serve

FEBRUARY 3, 2018

What marketing and business strategies did they implement? The audacious mission statement isn’t just a dream Xero’s mission statement is “to rewire the global economy, connecting millions of businesses to their banks, advisors and each other” ( Xero ). Do you use social media to engage with people?

Banking 60

Banking Software Small Business Discount 60

Oktopost

AUGUST 24, 2023

But as you can see, X’s new visual language is far less bright, fun, and whimsical – a change many creatives, marketers, and users disagree with due to Twitter’s massive brand loyalty. So is this rebrand simply Elon Musk’s effort to make Twitter his own or does it have some strategy behind it? Let us know on our social channels!

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

But as you can see, X’s new visual language is far less bright, fun, and whimsical – a change many creatives, marketers, and users disagree with due to Twitter’s massive brand loyalty. So is this rebrand simply Elon Musk’s effort to make Twitter his own or does it have some strategy behind it? Let us know on our social channels!

Brands 62

Brands Twitter Reddit Platform 62

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

Social Media 118

Social Media Marketing B2B Banking 118

Diva Marketing Blog

OCTOBER 21, 2010

Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. social service.". So like any good social media diva I dropped a question on a couple of social networks: More companies are using social media to support their customer service strategies.

Industry 89

Industry Social Media Loyalty Resources 89

Pixlee

DECEMBER 15, 2017

With speakers including marketing leaders from Keds, TD Bank, Penguin Random House, and Lenovo, and over 200+ senior level delegates, this is a great opportunity to gain more insight on how your brand can up your digital marketing game. Social Media Marketing World. The conference also includes 18+ hours of networking time.

Conference 40

Conference Marketing Case Study Banking 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. Export facilities to other social media sites. Don’t burn bridges when closing down a social media site.

Sites 81

Sites Social Media Social Networking Mobile 81

Later

APRIL 1, 2020

With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Here are 4 key reasons why YouTube could be a valuable addition to your marketing strategy: . #1: Unlike social networks like Instagram and Twitter, YouTube is a search engine.

YouTube 62

YouTube How To Video SEO 62

Sprout Social

JUNE 26, 2023

It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible. It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience.

Loyalty 120

Loyalty Retail Data Strategy 120

Pixlee

DECEMBER 31, 2018

As one of the premier online pet brand retailers, their customer relations strategies are making huge waves to disrupt online shopping and customer loyalty! Strong social media presence and now famous holiday advertising ensure Hershey’s brands are always on your mind at the corner store or the supermarket. Under Armor.

Brands 40

Brands Retail Apparel Fashion 40

Sprout Social

AUGUST 22, 2023

Faced with higher customer expectations, dwindling customer loyalty and stiffer competition, executives need to place as much emphasis on investing in brand marketing as they do with its performance-based counterpart. Another way to think of brand marketing is it’s the deposit in the bank that makes everything else easier.

Brands 83

Brands Loyalty Airlines Marketing 83

Hootsuite

JANUARY 18, 2024

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Source: Line Payments and banking Another major function of super apps is banking and online payments. Let’s get into it. What is an everything app?

HootSuite 79

HootSuite Banking Microblogging Loyalty 79

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. This is why developing a social strategy for your CEO is important.

Reputation 72

Reputation Industry Aggregator Research 72

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Social Media 83

Social Media HootSuite Marketing Health Care 83

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

APRIL 29, 2021

The app’s portfolio includes everything from news and social feeds to banking and healthcare services. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. What is the Line app? Get Started.

Brands 120

Brands HootSuite Yahoo Survey 120