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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

What does your current volume of comments/messages look like on your channels and what is their overall tenor? If you have every social media channel possible, try to focus on your top-performing ones (the channels that get the most traffic and receive the most comments/messages from your users).

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How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Gauge their local reputation. Then you can engage users by replying to their questions and comments. Share special offers.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

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5 Things You Can’t Blog Successfully Without

Writtent Blog

Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Are you guest posting, commenting on other blogs, and getting involved in forum discussions? Let me know in the comments.

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