Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. It’s the preferred direct marketing tactic for low cost and high ROI. Connect with Twitter. Guest post by Brandon Brown. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Billion spent on social media marketing in the U.S.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Why should you focus on Twitter marketing?

Examples 52

Examples Strategy Twitter Marketing 52

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

ROI 164

ROI Social Media How To Marketing 164

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Koka Sexton

NOVEMBER 28, 2012

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. InsideView has become a content machine turning out 1-3 papers a month covering everything from Social Selling Lead Qualification, Using Twitter for Sales and more. Does Facebook generate B2B sales leads?

B2B 103

B2B Facebook ROI Campaign 103

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

agora pulse

FEBRUARY 9, 2021

Want to post content on Twitter? Every time you post on Twitter, you have a brief window to capture attention and make your tweet worthwhile. Twitter moves quickly, which means it’s a great platform for fast-paced and timely conversations—as long as you get the timing right. Twitter sessions tend to be brief.

B2B 144

B2B ROI Analytics Report 144

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Image via Twitter. Another lead magnet that works well, especially for B2B social leads , is free tools. Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Koka Sexton

DECEMBER 31, 2022

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Measure ROI from promotions and campaigns on different channels.

Strategy 92

Strategy Marketing B2B ROI 92

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. For big multinationals, social may be more of a brand awareness tool – for a utility company it may focus on social customer service , and for B2B firms a method of attracting highly qualified customers through thought-provoking content.

ROI 60

ROI Metrics How To Microsoft 60

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182

B2B Marketing ROI Report 182

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. The Real ROI of Social Media.

ROI 102

ROI Social Media Engagement Skills 102

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. Create once, use many (= increased ROI). Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. In essence, it means a higher ROI for content your brand already owns. Knowing that kale is good for us doesn’t make it go down any easier.

Publishing 84

Publishing Social Media Film B2B 84

Pam Moore

NOVEMBER 19, 2018

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The first is people. The second is content.

ROI 60

ROI Content Training Statistics 60