Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing ROI Blows Online Advertising Out of the Water. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

ROI 74

ROI Process News Content 74

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation.

Marketing 62

Marketing Survey Skills How To 62

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. Here are a few more of the key findings and my own observations.

Report 191

Report Social Media B2B Newsvine 191

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Amber Buhl. ardath421.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Case Study 132

Case Study ROI Social Media Team 132

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

APRIL 21, 2020

If it does, then there’s a good chance you studied strategic management in academia at some point. These products’ relative market share guarantees the highest ROI of any of the quadrants. SEO will be the biggest asset for your Stars. A cow, a dog, a star, and a question mark walk into a bar… Sound familiar?

Marketing 138

Marketing Apple Strategy ROI 138

Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. LinkedIn B2B content Report ). SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).

Content 45

Content Knowledge Base Compete Influencer 45

Sprout Social

APRIL 13, 2017

It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration. Similarly, think about what your brand would otherwise pay for creating the same type of content with the same ROI. The ROI on this influencer campaign is priceless.“.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Laurel Papworth

AUGUST 7, 2016

A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. A Competitor Comes to Town (case study). I asked him “do you have an email newsletter” he said no. Do you update your website? Do you communicate with your clients?

Social Media 40

Social Media B2B Consultant Proposal 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Writtent Blog

JANUARY 28, 2014

Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. Don’t say you’ve written 15 tips if you’re only offering 5, and don’t promise that your tutorial can help people increase their blog subscribers 10,000% if you don’t have stats or a case study to back it up.

Tips 86

Tips Hubspot Small Business Case Study 86

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? It's all about their blog, or get SEO ranking, etc. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). And if the digitari (ie.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

AUGUST 16, 2016

The tactic certainly has legs—asking returned 12 times more Retweets according to one study—but you can’t and shouldn’t rely on that strategy for consistent results. For easier implementation of this, as well as Twitter Cards, you can check out the WordPress SEO by Yoast plugin , which helps you install both tools. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Koka Sexton

DECEMBER 20, 2009

Now is Gone List of Case Studies Geoff Livingston, author of the book Now is Gone maintains a list of social media case studies on his blog of the same name. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Un #CaseStudy de una empresa de aventuras [link] [link] Scott Hepburn Awesome example of integration of email, blogging, social sharing and SEO from @jaybaer [link] [link] Jane Serra RT @Compendium: Good call, Jay!

Social Media 142

Social Media Strategy Tourism Social CRM 142

Koka Sexton

DECEMBER 20, 2009

Now is Gone List of Case Studies Geoff Livingston, author of the book Now is Gone maintains a list of social media case studies on his blog of the same name. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

DECEMBER 16, 2014

The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Myrland Marketing

APRIL 6, 2010

I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Cheers, P Jayne Navarre April 6, 2010 at 4:17 pm Before I get to “it depends,&# I give the lawyers I counsel an initial assessment based on potential ROI.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Sprout Social

JANUARY 30, 2020

Let’s say you’re marketing an SEO tool. Some of your target audience may not even know what SEO is yet. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. The importance of SEO and organic reach really can’t be stressed enough.

Strategy 100

Strategy Marketing Case Study How To 100

Webbiquity SMM

DECEMBER 30, 2014

It Depends On Proving Your ROI by Forbes. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. an offer of an assessment or ROI calculator).

Content 193

Content Tips Marketing B2B 193

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Metrics 132

Metrics Strategy How To Tourism 132

Hootsuite

MARCH 16, 2023

A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. It sounds promising, and the study has taken into account the quality of clicks they’re getting. You can also use Microsoft’s keyword planner to better your SEO strategy.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

FEBRUARY 21, 2012

Case studies. ROI / TCO calculators. . ROI / TCO calculators. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Amplification (done well) is like singing that song into a microphone.

B2B 190

B2B Social Media Alltop Marketing 190