Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Download the template 3. Download the template 4.

Template 80

Template Templates Social Media RFP 80

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

FEBRUARY 28, 2022

What is an Employer Branding Strategy. How to Implement an Employer Branding Strategy in 6 Steps. What Is an Employer Branding Strategy? Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Table of Contents.

Company 136

Company B2B Brands How To 136

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. The problem isn’t so much the lack of ideas but having the resources to realize them. Many demand generation tools offer data accuracy, which makes strategy planning better.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

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ROI Social Media Marketing Curation 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

JULY 6, 2023

Individual social media users spend a lot of time on social media – upwards of five hours per day in the US – and that has created a unique ecosystem perfect for brands looking to grow their customer base, solidify their status above competitors, and sharpen their brand voice and persona to a well-honed point.

Publishing 62

Publishing Social Media How To B2B 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

OCTOBER 7, 2020

Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. This has included re-aligning strategy, creative and media to yield better results. Stay nimble and test new strategies. Balance flexibility and stability.

Strategy 116

Strategy Collaboration Consultant Team 116

Oktopost

APRIL 2, 2020

Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy.

Report 126

Report Social Media Tools ROI 126

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. For Vizient, that tool is Employee Advocacy by Sprout Social.

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Authentication Examples Class Team 93

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How Can I Benefit from Social Engagement Data?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

ROI 97

ROI Cost B2B Organization 97

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. 14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Blogging / Writing. Link Building.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. We will also discuss some of the best strategies and share success stories: What is sales and marketing alignment? Revenue-aligned strategy Rather than chase separate goals, both teams develop a combined revenue-bound strategy.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 26, 2024

Here’s our lineup of brands who take customer care on social seriously, and takeaways you can use to elevate your care strategy to new heights. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

Report 66

Report Atlassian Brands Sentiment 66

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy.

Social Media 165

Social Media Strategy Alltop ROI 165

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 11, 2021

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 109

Campaign Groups Groups Communities 109

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Consider what resources you’d need to invest in this new channel and if you have the talent in-house to dedicate to it. But that’s not all. Technology.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MARCH 12, 2020

Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Writtent Blog

APRIL 1, 2014

your social media strategy: Image source. What are you trying to do with social media, anyway? If you hope to use social media to boost your SEO, these steps might look like the following: Provide social media managers with training on social media optimization.

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Social Media Strategy Tips Curation 98

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Every strategy must rely on it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Pam Moore

DECEMBER 5, 2017

I share with you 10 proven strategies to help you embrace the new agency with grace and secure your position, versus reacting haphazardly and getting fired. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency. Hiring a Social Media Agency?

Social Media 160

Social Media How To Social Media Management Training 160

Sprout Social

FEBRUARY 8, 2023

Manufacturing the perfect social presence Manufacturing is an industry we can’t live without, but it often fades into the background since the work isn’t always visible to everyday consumers. There’s endless B2B marketing potential for manufacturers on social. Manufacturing marketers: don’t pass up this opportunity.

Industry 87

Industry Social Media B2B Resources 87

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69