Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B 252

B2B Marketing Case Study Buy 252

Webbiquity SMM

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers. The economy (16%) and analytics (12%) trail considerably at second and third. ” On the other hand, the job security is pretty good.

Research 257

Research Report Social Media CPM 257

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right.

Mashup 117

Mashup Resources How To Remix 117

Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 11 Examples of B2B Content Marketing. 44 Must Read Resources on Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Oktopost

DECEMBER 8, 2021

Justin details how he leans on his community manager to mastermind the creative content that drives engagement, but as a marketing leader, why he needs to know at all times where to point his team in terms of resources. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Changes like this, and the growing sophistication of Google Search, have had a considerable impact on how website SEO works. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Creating a SEO friendly Facebook page – key elements to make sure your page is search noteworthy. Look at the design resources of a making money online expert. Blogging / Writing.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Kikolani

MARCH 19, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Letterman’s Twitter Top Ten, and what’s coming up on kikolani.com. The Resources Mashup. 10 social media tips for B2B marketers. Search Engines / SEO. Content writing for SEO. Blogging / Writing. Graphic / Web Design.

Mashup 112

Mashup Resources Twitter WordPress 112

Koka Sexton

DECEMBER 31, 2022

This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Skills needed. Communication. Collaboration.

Strategy 92

Strategy Marketing B2B ROI 92

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Here’s a closer look at why you should be using SEO and blog content writing as a marketing strategy and how leveraging them can be beneficial. Have you heard the term?

SEO 97

SEO Hubspot Press Release Engineering 97

The Realtime Report

NOVEMBER 12, 2021

By boxes, we mean that ensuring you invest your time and resources in the right places, focus on the large aspects, and not overlook minor mistakes that can set you back. Considering SEO As Low-Priority. Considering SEO As Low-Priority. As a startup, spending time on your SEO is paramount. Let’s get started! Final Words….

Marketing 91

Marketing Startup SEO Applications 91

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Some of the most popular SEO tools also include Soovle which scraps keywords from multiple sources, and Moz keyword explorer. . Resource and tutorial pages. Podcasts and podcast sponsorships. Slideshares.

Comparison 145

Comparison SEO Curation Domain Name 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. Then again, social media activity has a positive impact on SEO.

Social Media 107

Social Media B2B Engineering SEO 107

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Business Resources Shonali Burke Weekly Roundup digital business' She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

Analytics 188

Analytics Consultant Flickr B2B 188

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO.

Influencer 107

Influencer Marketing Collaboration ROI 107

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. Andrew Peron compiles best-of links to articles on social optimization in addition to such topics as content marketing, conversion optimization, email marketing, and of course, true to its core audience, SEO.

Social Media 124

Social Media Curation Journal SEO 124

Firebelly

OCTOBER 12, 2015

This group allows new members to have the same privileges and benefits as the first group, including access to free social media resources. Social Media & SEO. Description: This is the continuation of the above Social Media Marketing group on LinkedIn, which has been capped at 1,000,000 members. Learn more ]. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Did your SEO program lead to a surge in web traffic? How many new customers did your organization acquire from X ads?

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

DECEMBER 13, 2011

Create valuable backlinks for SEO. Sharing content developed by others makes you social; sharing content written about you by others enhances your brand image; and sharing your own thought-leadership or other helpful content solidifies your reputation as a smart, valuable resource that can influence decisions.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Optimize for SEO. Source: ImpactPlus.

Video 69

Video Marketing B2B Eventful 69

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Understanding how social media contributes to your organization’s bottom line will help you make better decisions as to where to allocate budget and resources. . How Can I Benefit from Social Engagement Data?

Engagement 118

Engagement B2B Data Social Media 118

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style. Companies usually discover they have some, but not all, of the necessary resources in-house. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The concept is about doing more with less to save time, resources, and money. A good example is optimizing your website to be mobile-friendly or upgrading its SEO.

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Kikolani

OCTOBER 4, 2016

Or because they don’t have enough financial resources to showcase their offerings. Devote time and resources on corrective measures that eliminate weaknesses. It doesn’t matter whether you are running a B2C or B2B business – just make sure you capture their interests in the best way possible. Recommended Posts.

Strategy 156

Strategy Tips Marketing Resources 156

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing. Did You Know?

Marketing 98

Marketing Metrics B2B Software 98

Webbiquity SMM

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. Ann Smarty knows SEO inside and out, and is the guru-ess of online tools.

Social Media 100

Social Media Marketing B2B List 100

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Content is king.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JULY 11, 2023

The question was, what activities would yield the best results in the shortest amount of time, given my limited resources? And I knew how to leverage the power of Search Engine Optimization (SEO) to target keywords with proven search volume and intent. I use them to reduce the time and resources needed to get a foundational piece.

Startup 61

Startup Applications System Wiki 61