Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on Categories.

B2B 136

B2B Brands Marketing How To 136

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. ask and answer questions). Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. .'” 18 Facebook Stats and Facts. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

JULY 18, 2019

The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage. Up your content-game. Pay attention to other metrics.

B2B 99

B2B Instagram Metrics Social Networking 99

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. New ones crop up all the time, so what’s so special about TikTok?

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190

B2B MySpace Startup Social Networking 190

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. How many followers do they have?”.

B2B 100

B2B Conversation Social Media Strategy 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. In the meantime, ask a question for Olivia and her guest to answer on the next episode!

Social Media 158

Social Media B2B Social Media Management Hosting 158

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. How will achieve them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Utilize social media targeting. This will boost your SEO ranking, making it easy for your prospects to find you.

Social Media 205

Social Media Tips Metrics B2B 205

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187

B2B Content Marketing StumbleUpon 187

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 18.

Template 80

Template Templates Social Media RFP 80

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. The question is, which tactic suits your needs the most?

B2B 62

B2B Metrics Comparison Education 62

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. Our new integration with Microsoft Teams helps marketers facilitate and prioritize social selling, social employee advocacy, and employee engagement via internal communication channels.

Microsoft 90

Microsoft Team B2B Module 90

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Company 124

Company B2B Loyalty Survey 124

Twist Image

JANUARY 23, 2011

Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered.

B2B 89

B2B Industry Social Media Advertising 89

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 62

Examples B2B ROI Analytics 62

Convince & Convert

APRIL 25, 2014

This begs the question: is social media, in its current incarnation, serving the senior population? Some social networks, notably Twitter, are particularly inscrutable for new users, whereas others are more intuitive.

Communities 134

Communities B2B How To Forums 134

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167