Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ?

Brands 75

Brands B2B SEO Influencer 75

Diva Marketing Blog

MARCH 23, 2009

many in the B2B space. Yes, Virginia social media is quite definitely a strategy that can be successfully used to help market products and services whose target audience is other businesses. Businesses have been employing white papers for eons to set this in motion. Nothing new here. PULL VS. PUSH.

B2B 56

B2B Strategy Applications Fashion 56

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI !

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. How have they worked for you?

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. How have they worked for you?

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. A wider reach means more opportunity to engage your audiences and eventually generate leads from social media through organic content.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

ProBlogger

NOVEMBER 11, 2014

All amateur and professional bloggers should evaluate their business strategies on a regular basis. Fortunately, if you analyze some of the most successful bloggers online, it’s not that they are employing tactics or strategies that me or you can’t. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms.

Content 55

Content B2B How To Reputation 55

SalesChoice

FEBRUARY 8, 2017

A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. We have already found that in our clients a nominal investment of $65.00/sales

Analytics 20

Analytics B2B Data Project 20

Buzz Marketing for Technology

JUNE 27, 2008

I look at what Tom actually wrote and I think he nicely captures some of the organizational obstacles that will have to be overcome for organizations to effectively use enterprise 2.0 B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. RELATED POSTS. -

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. So, what exactly happens when B2B marketers use a B2C marketing strategy?

B2B 62

B2B Strategy Proposal Template 62

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

SalesChoice

JANUARY 4, 2017

The content has been organized into four sections: Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm. Stories are also effective strategies to make sense of our complex world, our environment.

Data 20

Data Organization Analytics Analysis 20

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. Monitoring strategies for Facebook, Twitter, and more. Created by : Eric Schwartzman. — 8.

Class 40

Class Skills Social Media Marketing 40

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 70% of B2B marketers plan to create more content in 2017 compared to 2016.

Template 167

Template Templates Content NewsCred 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content marketing is an element of your marketing strategy that utilizes sales and educational materials to generate and convert leads to sales. . What is Content Marketing?

Content 169

Content B2B How To Types 169

Convince & Convert

OCTOBER 22, 2013

Growth in branded keyword volume from organic search. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. Social media penetration (total share numbers on-site and across syndication channels).

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Social media needs to be part of an integrated strategy. Advertising needs to be part of social media strategy. Influencer marketing? Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. ” Content Marketing in 6 Steps by Social Media Today.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. This is the essence of the web presence optimization strategy and approach we’ve been using at KC Associates for the past year.

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JULY 7, 2014

Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Keep reading for all the proof, strategies and tools you’ll need to get on board. Why should B2B brands be on Instagram?

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. The White Paper is in his briefcase. This is a good strategy because: More people get exposed to your ideas, your brand, and your content.

BuzzStream 150

BuzzStream Content Metadata Reddit 150