Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Digging into the results publicized in these case studies, what does B2B success look like? White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. What are the best practices and frameworks for creating such a strategy?

Strategy 226

Strategy Content Marketing BuzzStream 226

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. You are talking to people.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? You need a strong branding strategy in order to make your audience develop an image of your brand after successive interactions. ?

Brands 76

Brands B2B SEO Influencer 76

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. What are today’s best practices for B2B PR?

Tips 202

Tips B2B Journal SEO 202

Pam Moore

NOVEMBER 23, 2020

We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Do any or all of these problems sound familiar? Marketing Nutz Training and Consulting Can Help!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results.

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). I think this strategy is exceptionally good for B2B marketers with long lead cycles.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Reports, white papers and other lead magnets. This includes: Blog posts.

Team 108

Team B2B Platform Analytics 108

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. If that person then downloads a valuable free gift that you offer, like white paper or PDF, that’s a conversion, too. You are talking to people.

B2B 100

B2B Loyalty Conversation Social Media 100

Firebelly

OCTOBER 12, 2015

Social Media Marketing Strategies For Business Professionals. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Strategies & Tips On Social Media Marketing. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

FEBRUARY 21, 2017

74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner). In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). 10 Reasons You Need to Build Your Personal Brand (white paper). Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

JANUARY 4, 2017

Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Diva Marketing Blog

MARCH 23, 2009

many in the B2B space. Yes, Virginia social media is quite definitely a strategy that can be successfully used to help market products and services whose target audience is other businesses. Businesses have been employing white papers for eons to set this in motion. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 141

Content Proposal Meeting B2B 141

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Collaboration 100

Collaboration Report Company Social Media 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Content Brands 52

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. He has founded and successfully sold 3 startups before BuzzGain.

Flickr 100

Flickr Startup B2B Price 100

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI !

Social Media 60

Social Media Consultant How To Marketing 60

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 135

B2B Social Media Hashtag Press Release 135

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension.

LinkedIn 60

LinkedIn Analytics Metrics Nielsen 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Sentiment 145