Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is: 2:00 p.m. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Here’s what they say.

YouTube 59

YouTube Analytics Analysis Engagement 59

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Sending emails on the weekend carries something of a stigma among marketers, particularly in the B2B realm.

B2B 89

B2B Newsletter Metrics Curation 89

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one study, it was found that 21.49% of all email opens occur within the first hour.

Newsletter 132

Newsletter How To Marketing Template 132

Webbiquity SMM

JANUARY 21, 2021

More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. The environment is highly dynamic and ever-changing, driven by advances in mobile technology, new platforms, and the nature of social media itself.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MARCH 15, 2016

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. The CMO Survey ).

Survey 100

Survey Marketing B2B Statistics 100

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Survey your customers for great ideas. Be where your competition is not. Get more leads as the only major player.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Feature announcements. Company newsletters.

Strategy 99

Strategy Marketing Case Study How To 99

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. It can also be a good idea to consult your customers and social fans directly through a survey. A SurveyPlanet survey distributed through Facebook provided the building blocks for a buyer persona with the following characteristics: Aged 22 to 29.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Salary Survey: Social Media Marketing by Aquent. 80% of Twitter use is on mobile devices.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to highlight creative visual content such as infographic and reports.

Instagram 122

Instagram Tourism Travel Education 122

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Rebekah Radice

FEBRUARY 15, 2016

Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been. Customer happiness surveys. 95% of B2B buyers prefer short bite-sized content ( Source ). Strive to be a giver first.

Trends 114

Trends Social Media Survey Mobile 114

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Buffer Social

JANUARY 10, 2019

BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. Some of the most effective techniques we’ve used are: Surveys. Let’s dive in! Generating more than 3.2 Customer interviews.

Research 111

Research Content Facebook Curation 111

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. Asana does this regularly, as seen in the 3 Tips to Drive Operational Excellence from T-Mobile’s PMO blog post. 61% are happy to recommend products made by brands they trust.

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) That’s the research study I’d like to see. That’s why brands go to great lengths to humanize themselves on the social Web. Trust in TV news?

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. B2B Infographics ). How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. What percentage of web searches stop after page one of the results?

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. The full study also includes more easy-to-understand data visualizations and shareable graphics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same.

Statistics 145

Statistics Social Media Marketing YouTube 145

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. ” So polls and surveys, contests, you have blank canvas, sort of create what you want. Are you B2B or B2C? Look, so many of us are making content. Aaron: You can say why are you.

Content 102

Content How To B2B Questions 102