The Realtime Report

NOVEMBER 12, 2021

However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers. Neglecting your UX is a big mistake.

Marketing 91

Marketing Startup SEO Applications 91

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. …But Facebook Means Consumer Marketing. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. There's a really fast, simple and easy litmus test to see if this is true: simply go and check out their website on a mobile device. mobile app. mobile app. How good is your brand when it comes to disruption? It's everywhere. Disruption is a tough one to beat.

Startup 40

Startup B2B Mobile Publishing 40

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Keyhole.co

MARCH 9, 2023

Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app. Its capabilities include online review monitoring, business listing management, directory management, surveys, and social tools.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report.

Company 120

Company Instagram B2B Survey 120

Mindjumpers

JANUARY 3, 2011

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers. with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. She likes researching topics related to B2B and SaaS. There is a high chance that most kids leave for school on weekdays. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Twitter has 330 million monthly active users and 134 million daily active users. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Writtent Blog

JULY 3, 2013

Whether you’re in the B2B or B2C market, there’s a good chance you’ll see the best engagement if you match your campaigns to the times of the day when the typical worker engages with their email account: upon arrival to work, and before leaving. Coincide With Corporate Schedules. Image Credit: Top 10 Wholesale.

B2B 89

B2B Newsletter Metrics Curation 89

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Things to consider when you're designing your web experience.

Social Media 159

Social Media Statistics Strategy Research 159

Pam Moore

DECEMBER 7, 2017

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC).

Template 167

Template Templates Trends Content 167

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

JANUARY 21, 2021

More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. The environment is highly dynamic and ever-changing, driven by advances in mobile technology, new platforms, and the nature of social media itself.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MARCH 15, 2016

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

Survey 100

Survey Marketing B2B Statistics 100

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Survey your customers for great ideas. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Mobile friendly. It goes to say that you need to optimize for mobile devices. Nurture leads.

Newsletter 132

Newsletter How To Marketing Template 132

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Mater of fact that gets a standing ovation… But now I want to share it… Feel my pain… I have to leave my email to a browser… on a mobile device that could well spell a don't bother.

Social Media 148

Social Media Strategy Consultant B2B 148