Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 96

Drupal Content Case Study Statistics 96

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors.

Social Media 141

Social Media Banking Marketing Mobile 141

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard.

Social Media 149

Social Media Training Startup Social Networking 149

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Local/Mobile Search. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Email should be the power player of your inbound marketing strategy. Image Credit: Top 10 Wholesale.

B2B 89

B2B Newsletter Metrics Curation 89

Hootsuite

JULY 15, 2020

Increase ROI with the buyer persona spring. For B2B, also consider size of business and who makes purchasing decisions. Two business professors worked with the app founders to define their buyer personas in a case study for the university where the app was created. Compile data on your existing customers and social audience.

Template 145

Template Templates How To Tourism 145

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. It’s Easy ROI. Everyone Loves Blogs. It’s Not Demographic-Specific.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Pixlee

FEBRUARY 8, 2018

Consumers expect personalization today and a recent study by the Data & Marketing Association indicated that 70% of brand marketing investments are driven by the need to provide it. Marketers today are writing shorter, snappier subject lines that display equally well on desktop and mobile devices.

Marketing 42

Marketing Hubspot Retail B2B 42

Pam Moore

AUGUST 17, 2020

Fast forward to today and I now have more than 350,000 followers on my personal LinkedIn profile, 15,000 connections and professional relationships to last a lifetime, LinkedIn has provided my personal and business brands the highest ROI of any platform I have used. Connect with me on LinkedIn here. Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard.

Social Media 60

Social Media Training Startup Social Networking 60

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement.

Social Media 148

Social Media How To Analytics Types 148

Sprout Social

AUGUST 16, 2016

The tactic certainly has legs—asking returned 12 times more Retweets according to one study—but you can’t and shouldn’t rely on that strategy for consistent results. While you’re optimizing your website for social media shares, you should also do the same for mobile. Facebook confirmed this, noting users consumed mobile content in 1.7

Social Media 40

Social Media Mobile Social Networking Trends 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one study, it was found that 21.49% of all email opens occur within the first hour.

Newsletter 132

Newsletter How To Marketing Template 132

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Why are you being soooo stubborn? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter on the Go Certainly, the tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole.

Social Media 160

Social Media Statistics Strategy Research 160

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Myrland Marketing

APRIL 6, 2010

I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

JUNE 24, 2010

I just ditched AT&T for T-Mobile. link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. Next, go onto Twitter and bitch about AT&T.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Follow her @ambercadabra on Twitter. Amy Parmenter. Christie Bellah.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. population. Among influentials?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. We design and build remarkable mobile apps. Following: 88.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 15, 2016

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. Stratabeat ). MarketingProfs ).

Survey 100

Survey Marketing B2B Statistics 100

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products.

Strategy 100

Strategy Marketing Case Study How To 100