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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Affiliate sales support independent publishing. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

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How Social Data Can Help You Develop Buyer Personas

Oktopost

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 132
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. Yet research suggests it’s still an extremely effective channel.

Brands 130
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Mention offers a variety of social listening and publishing tools to monitor online media, analyze your competition, and manage your brand.

Tools 84