Jason Yormark

JULY 25, 2011

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. It’s been a learning curve for me as my background has primarily been focused on B2B and B2C clients. Social media (as it exists today) is still in its honeymoon phase.

Social Media 218

Social Media Microsoft Price B2B 218

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Audiense

JUNE 27, 2018

Use case for B2B. So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning.

Analysis 96

Analysis Advertising Journal B2B 96

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. billion users, attracting more B2B marketers. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Extend social further into your business with CRM & Helpdesk integrations. Fast, reliable and efficient customer service on social media is quickly becoming standard procedure.

Reddit 100

Reddit Hubspot API Reputation 100

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. However, there are additional integrations available, with Microsoft Dynamics, NetSuite, SugarCRM and others. Email reporting on campaigns. Social Media Management. customers come from the Salesforce user base.

Hubspot 111

Hubspot API Metadata B2B 111

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Microsoft has HoloLens. social media. social media. Facebook has Oculus. apple watch.

Transportation 51

Transportation Apple Microsoft B2B 51

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Microsoft has HoloLens. social media. social media. Facebook has Oculus. apple watch.

Transportation 49

Transportation Apple Microsoft B2B 49

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Source: Digital 2021 report.

Types 145

Types Social Media Statistics HootSuite 145

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. EIU Report. Enterprise Social Computing. Social Computing. Social Media. Social Media Summit. Social Objects.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

MARCH 9, 2020

Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.). If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn is well known as the social network of choice for B2B marketers. Check out our blog post on how to set goals for social media marketing.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

APRIL 23, 2024

Sprout Social includes competitive reports that are ideal for tracking your competition’s social media performance. Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies.

Analysis 88

Analysis Sentiment Marketing Reputation 88

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Small Business 77

Small Business Activities Platform Social Media 77

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Socialmedia.biz

FEBRUARY 25, 2016

In this article, I’ll discuss how social media can assist brands in managing projects. Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. Project management.

Project 65

Project Yammer Social Media Brands 65

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. It’s flat-out awesome. That’s huge. Facebook is the official passport of the Web.

Social Media 167

Social Media Facebook Marketing Consultant 167

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

JULY 7, 2014

Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Sprout Social

DECEMBER 20, 2022

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Customer care.

Social Media 94

Social Media Tools Sentiment Small Business 94

Buzz Marketing for Technology

JUNE 27, 2008

Commuter Feed Uses Twitter for Localized Traffic Reports. For example, a b2b company has a great product and you have sales/production already started. social networking. social media. social news. social networks. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. It’s flat-out awesome. That’s huge. Facebook is the official passport of the Web.

Facebook 167

Facebook Consultant Social Media Sites 167