Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5

Nielsen 148

Nielsen Company Social Media Metrics 148

Twist Image

MARCH 16, 2017

If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. Would Twitter not be in a better place to optimize and grow against that metric, than those waiting for them to become the next. Would you be impressed? advertising agency.

Twitter 59

Twitter Journal Applications Advertising 59

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 144

Content Consultant Marketing Price 144

Proactive Report

OCTOBER 8, 2012

Educational articles and brand sponsored magazines, such as Organic Connections, have been around forever. The ability to show ROI with metrics that are tied to the business goals. For B2B in-house marketers, the three most commonly cited objectives were. They started in print and have made the natural progression to online.

Publishing 79

Publishing Content Marketing B2B 79

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Think as if you were a trade magazine. As Jay says, “ Content is fire.

Content 131

Content Consultant Marketing Price 131

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Keyhole.co

MAY 9, 2023

Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas. Trusted by 100,000+ agencies, global brands, and nonprofits, this tool can track crucial Instagram metrics and help boost your campaign’s effectiveness. It might also start trending.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. And guess what? The very blog that you’re reading came out #1.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. All rights reserved.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. The 3 Goals For Your Content Marketing by B2B Marketing Insider.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Question: What’s your favorite Wordpress plugin for giving a magazine feel to a static home page? Have used Twitter, too, and am a total metrics geek, but curious how you find out what readers really want. B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. ————————– Content Marketing for B2B. Rocket Content – Your B2B Secret Weapon. Content Rules wisely emphasizes that content marketing is a process, not a project. The Arkayne Blog).

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Upcoming 125

Upcoming Project News Social Media 125

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Knowing what is possible and what works in certain situations goes a long way. All rights reserved.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider. ” Content Is King And The Corporate Website Is Dead by Forbes.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 18, 2010

Once we can start to get those metrics for clients, the conversation will be much easier to have. They don’t care. You need to complete the thought with “so that you can ultimately increase sales and lifetime value of a customer in the long run.&# link] [link] “Me the People&# « IWS [.] All rights reserved.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Metrics, metrics are something that I think are table stakes when it comes to content marketing.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jay : You’ve got different success metrics, and even a different syncopation, right? They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now. Absolutely.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Hootsuite

JULY 13, 2023

These are metrics that will give you the info you need to target specific users in phase two of the social selling game: nurturing your leads. Use your social media metrics to get smarter about your content planning so you can pull in more followers — each one a potential sales lead. Learning what’s working (and what’s not!)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Twitter users tend to be readers of TechCrunch, Wired magazine and CNN.com, but also (ugh) PerezHilton.com — so make what you will of that. Infograph] by Thoughtpick.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 24, 2012

Don’t Let Legal Keep You Out of Social by Social Media Marketing Magazine. B2B Social Media Guides. Turn B2B Buying Into a Social Experience by iMedia Connection. Glen Gilmore reviews some high-profile examples of social media legal cases, which, he writes, “have largely been related to cases of egregious misconduct.”

Social Media 190

Social Media Tips ROI Nielsen 190