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How to Use Social Media to Generate More Leads for Your Business

Oktopost

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc., Reach out to Clients via SMS.

B2B 40
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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques.

Analytics 110
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). 2018 Content Marketing Statistics and Trends.

Template 167
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Behold these eye-opening statistics: 87% of customers share positive experiences. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79
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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144
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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60