Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Marketing 88

Marketing Loyalty Case Study Cost 88

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. The video depicts how children with limited mobility have used Microsoft games as an educational and social building tool.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Get a Social Media Advantage. The Keys to Growth Hacking Success. Use Interactive Content.

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

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Template Templates Trends Content 167

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Sprout Social

NOVEMBER 14, 2019

These terms are thrown around a lot in the social media realm. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Social customer care encompasses the entire relationship between a brand and its customers.

Strategy 64

Strategy Report Publishing Team 64

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why the Book is Different.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. Social Engagement Metrics. Social engagement metrics provide valuable insights into how customers interact with your brand on social media. Social media engagement rate.

Metrics 150

Metrics Engagement B2B Loyalty 150

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Everything from age, geography and life stage, incorporating social profiles (e.g., Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore.

Loyalty 275

Loyalty B2B Retail Mobile 275

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. pic.twitter.com/8Kd4IVFjva.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? What’s their social media engagement and conversational style? Here’s everything you need to know about the top 7 social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. Orbit Media). 53% of email are opened on mobile devices (campaign monitor).

Template 167

Template Templates Content NewsCred 167

Hootsuite

JULY 15, 2020

Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It’s all about boosting sales while creating brand loyalty and trust. Target your social ads more effectively. Social advertising offers incredibly detailed targeting options.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Writtent Blog

DECEMBER 6, 2023

Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Create a customer loyalty program to encourage future purchases and referrals. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly.

Small Business 98

Small Business Marketing Compete Directory 98

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. We know Black Friday.

Social Media 135

Social Media Small Business How To Campaign 135

Hootsuite

JUNE 27, 2022

The social media strategies you use on every other channel won’t work on TikTok. TikTok is vastly different from every single other social media platform, yes. It also means that the problems you struggle with on your other social channels don’t apply here. Read on to discover TikTok’s real potential. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. CDP Vs. DMP Vs. CRM: Setting the Record Straight.

Data 110

Data Platform B2B Marketing 110

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111