Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Expand your online presence. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Writtent Blog

APRIL 12, 2013

5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews.

YouTube 92

YouTube Facebook Syndication News 92

agora pulse

DECEMBER 23, 2019

The show for Tuesday on Linkedin is Y. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Kim Garst: “I can’t believe I am saying this, but I am excited about LinkedIn! Specifically, LinkedIn Live. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

agora pulse

DECEMBER 26, 2016

Its roundup on December 9 had two articles on Instagram, one on LinkedIn, and another on YouTube. And being the savvy marketer she is, Mari also lets you know about her most recent videos and and upcoming Webinars to further help folks succeed on Facebook. But it also injects a healthy dose of social. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s endless B2B marketing potential for manufacturers on social. Avery Dennison, a major manufacturer spanning products, isn’t missing out on YouTube traffic. Cummins Inc.

Industry 84

Industry Social Media B2B Resources 84

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. 11 Examples of B2B Content Marketing. The Ultimate Webinar Checklist. LinkedIn’s Content Score.

Resources 99

Resources Content Case Study eBook 99

Sprout Social

MARCH 2, 2023

Is it time for you or your brand to go live on LinkedIn? And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience.

LinkedIn 105

LinkedIn How To B2B Hosting 105

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023.

B2B 62

B2B Trends Social Media Strategy 62

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. I did an interview with Marketo talking about social media for sales people and it is one of the more popular videos on their YouTube channel.

Training 66

Training Social Media Social CRM Education 66

Buffer Social

DECEMBER 5, 2023

For example, you can post your TikTok video as an Instagram Reel and a YouTube Shorts video without changing anything since they are similar content types. Creator Laura Whaley does this regularly with her TikTok , Instagram , and YouTube. The language was snappy, and the structure was more skim-friendly on LinkedIn.

Content 108

Content Newsletter Remix Instagram 108

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Buffer Social

NOVEMBER 30, 2016

Attracting YouTube subscribers and creating engaging videos. All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media. PPC for lead generation and B2B. PPC for lead generation and B2B. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Kikolani

JANUARY 16, 2011

I haven’t gotten too into video for my own site, but I just put the videos on YouTube and them embed them on my site. That way I can get the YouTube traffic (Vimeo also works well) back to my site as well as get some search value if the video happens to rank well for the topic. B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds. All rights reserved.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 93

Strategy Marketing Case Study How To 93

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! All rights reserved.

Compete 116

Compete Conference Organization Social CRM 116

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Across Twitter, Instagram, Facebook, LinkedIn and YouTube, there’s no shortage of valuable content focused on helping me—the consumer—learn, grow and meet my goals. a podcast, event, webinar, etc.)

Film 113

Film Team B2B Newsletter 113

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Rebekah Radice

JANUARY 9, 2017

For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. They’re effective for both B2B and B2C marketing. My process for webinars is similar to presentations. ( Join a webinar.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page. Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Now what?&#

FAQ 139

FAQ Content Consultant Social Media 139

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. Here’s a LinkedIn Lead Gen Form example.

Campaign 137

Campaign Social Media Discount Conference 137

Sprout Social

OCTOBER 21, 2019

YouTube has become a huge search engine in its own right, and users are highly active in video comments. For B2B companies, LinkedIn is also a great choice. LinkedIn, Facebook or Twitter are great for content-heavy posts like thought leadership, webinars and events. Which Social Media Channel Is Right for You?

Social Media 92

Social Media Brands Social Networking Curation 92

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135