Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

B2B 230

B2B Communities Facebook How To 230

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

JANUARY 18, 2012

Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. billion own a toothbrush.

Social Media 280

Social Media Statistics Mobile B2B 280

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. How to Find LinkedIn’s Analytics.

Analytics 111

Analytics LinkedIn How To Report 111

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

OCTOBER 8, 2020

But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

Content 90

Content Marketing B2B Hosting 90

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Ad Agencies Love LinkedIn but Not SlideShare. It turns out that LinkedIn is the clear winner. Interestingly, SlideShare has been around nearly as long as LinkedIn--seven years compared to 10. " The reason LinkedIn is so popular? b2b networking.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). 5 Vines Are Shared Every Second On Twitter (May 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

JANUARY 27, 2020

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. In fact, more than 30% of B2B companies consider Instagram an effective social channel. Similar to our Facebook advocacy sharing, Instagram API only allows native posting.

Instagram 90

Instagram B2B API Mobile 90

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. For most people today, Twitter is on the ropes. LinkedIn is the place for professionals. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. Still, most people look at Twitter, and they are not impressed.

Twitter 59

Twitter Journal Applications Advertising 59

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). The top social media tools used across all respondents are: Twitter – 88%. LinkedIn – 78%. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. 5 Best Practices for Creating an Employee Spotlight. make it count! Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

Platform 84

Platform Social Media Insurance Education 84

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Connect with her at TheLuxeList.com and SavvyLiving.tv / Instagram / Twitter / Facebook / LinkedIn.

Retail 91

Retail Video Microsoft Loyalty 91

Visually SM

OCTOBER 29, 2020

Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Look at the numbers on newer platforms.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Firebelly

AUGUST 8, 2012

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.

Curation 194

Curation Publishing Content B2B 194

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Six LinkedIn Metrics. Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Tools 84

Tools Sentiment Hubspot Price 84

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

agora pulse

DECEMBER 23, 2019

The show for Tuesday on Linkedin is Y. ” website | Twitter. ” website | Twitter. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. ” website | Twitter. ” website | Twitter. Jeff Bullas: .

Social Media 92

Social Media LinkedIn YouTube Platform 92

Pam Moore

JUNE 2, 2017

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters.

Social Media 141

Social Media Banking Marketing Mobile 141

MegaBytee

MARCH 8, 2021

Facebook, Instagram, Twitter, Linkedin, YouTube, Reddit, etc., How does Linkedin help me to gain profits? Linkedin helps your business to build credibility as well as a meaningful network. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users.

Social Media 52

Social Media CPC How To Forums 52