Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Reaching 100,000 YouTube viewers will cost around $20,000.

Social Media 175

Social Media UGC Tips CPM 175

Webbiquity SMM

DECEMBER 12, 2018

Some are genuinely willing to make a purchase or find out more about your company; others want to make money online fast reviewing your product/website or to taking your survey; still, others want to compare your products with those of other companies. Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Source: The CMO Survey. YouTube ads. Influencer campaigns. B2C Product: 20.9%. B2C Services: 24.7%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The CMO Survey ). The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Ignite Social Media

MAY 6, 2021

Product pages allow you to add information and establish further credibility by sharing your solution offerings, generating leads, highlighting influencing testimonials, and more. . 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Slideshares. and more.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

DECEMBER 10, 2019

The CMO Survey. But, even though the benefits of employee advocacy programs are obvious, half of the respondents in our 2020 Social Media Trends survey say they struggle with finding the time to source content and run the program. TikTok’s short, addictive video clips are influencing pop culture and digital content.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A free tool for finding the relative influence of any Twitter user. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. A recent survey by Deloitte asked consumers what they cared most about when making decisions about brands. Her survey got more than 4K responses. Influencer and entrepreneur Jenna Kutcher has found success with this strategy.

Organization 145

Organization Instagram Geotagging Patterns 145

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report. So that was quite deliberate.

Company 121

Company Instagram B2B Survey 121

Rebekah Radice

FEBRUARY 15, 2016

Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been. Customer happiness surveys. Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab). Micro-blogging sites (Twitter).

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191

ROI Case Study Bazaarvoice Klout 191

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 107

B2B Research Sentiment Marketing 107

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Writtent Blog

JULY 18, 2013

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. A recent major survey conducted by his company, MatterNow, found that 95% of marketers believe that visual content matters. Her recommendation? Emails still work.

Content 95

Content Marketing Meme Hubspot 95

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Develop five potential YouTube video ideas for introducing a new beauty brand to viewers. ChatGPT prompts for writing Writer’s block, beware.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Jordan Nottrodt , Drink When – Increasing interactions with a podcast influencers. Testing native video.

Social Media 40

Social Media Social Media Management Project Marketing 40

Writtent Blog

JULY 5, 2016

Research shows upwards of 60-70% of B2B content goes unused. Glen Gilmore is a digital marketing strategist, author of Social Media Law for Business , and has ranked as a Forbes Top 20 “Social Media Power Influencer” Find more about him at www.glengilmore.com and on Twitter. Find more about her at sociallysorted.com.au.

Trends 76

Trends Content Marketing Consultant 76

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. A December 2022 survey indicated that 53% of LinkedIn users in the United States had a high monthly household income. LinkedIn advertising and marketing statistics 11.

Statistics 138

Statistics LinkedIn Marketing B2B 138

Writtent Blog

FEBRUARY 20, 2014

Survey Results. A Round-Up of Influencer Insights. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Did you know that over 6 billion hours of video are watched on YouTube each month? Upload an visual-heavy eBook or create a storyboard – the sky is your limit.

Content 104

Content Marketing Screencast Tumblr 104

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: Buffer) 4.

HootSuite 105

HootSuite Brands Price Collaboration 105

Oktopost

MAY 2, 2023

In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners. Instead of posing direct questions to customers through surveys, you can observe them in the ‘natural habitat’ of social media.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts & Figures for B2B Sales by Inside View. How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

Strategy 94

Strategy Marketing Case Study How To 94