Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

AUGUST 12, 2014

Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success. Need more details?

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B2B Google Marketing Influencer 213

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers. Here are 10 noteworthy observations from the study. Thoughts on these studies? CPM) or sales ($2.39

Research 257

Research Report Social Media CPM 257

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

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B2B Social Media Case Study Study 190

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

NOVEMBER 14, 2023

She led the creation of an influencer marketing program at Rebtel and created the social media strategy which took Sinch organically from 4,000 to 110,000 followers in just two years. She recently became Senior Content Manager at Mentimeter, where she’s developing a new content and social strategy to take the company to new heights.

B2B 75

B2B Journal How To Apple 75

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. I draw a hard line between Influencers and Advocates.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 5: Influencer and Co-Marketing. Strategy 3: Business-to-User Marketing (B2U).

B2B 95

B2B Strategy Marketing Conference 95

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. ” Nearly 9 in 10 (89%) say social data has influenced their decisions. It includes executives in both B2B and B2C companies, and over 80% of members represent brands valued at over $50 million.

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Bazaarvoice Data Influencer Survey 184

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. 58% of social media influencers believe they should be paid for the coverage they give brands. Image credit: DreamGrow. V3+Broadsuite Blog ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Share this on Reddit.

B2B 178

B2B ROI Communities Marketing 178

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 142

B2B Research Influencer Marketing 142

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Study What Successful Influencers Do. If you want to build a strong personal brand and gain an online following, you’re going to want to study from the masters. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Audiense

MAY 17, 2018

The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The factors that most influence their buying habits. Socioeconomic data about the segments and total audiences. The most distinctive personality traits. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. How did you find it?

Discount 127

Discount Marketing How To B2B 127

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. Your job is to use social media to reach and influence decision makers at companies in your target space. Rocket content doesn’t even have to be read by BDMs to influence them.

B2B 115

B2B Bazaarvoice Content Influencer 115

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

FEBRUARY 17, 2016

Increasingly, the answer is to work with influencers and advocates. Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. So what do you do now?

Influencer 60

Influencer Marketing Nielsen Case Study 60

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Levin also recommends showing prospects your eBooks, whitepapers, and case studies during this stage. Now, you have to close the deal and ensure that they become customers.

B2B 60

B2B How To Case Study Startup 60

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Use to: Measure your brand’s visibility and influence in a specific market. You can also track key industry influencers or thought leaders in your niche.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

NOVEMBER 3, 2015

With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. Influencer marketing? In This Episode. Paid social?

B2B 60

B2B Brands Case Study Influencer 60