Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 135

Social CRM Influencer Klout Social Media 135

yMarketingMatters

NOVEMBER 9, 2017

The other is reputable and respectable Hustle which revolves around generosity and connection. The Art of Influence. Influence is one of the most important skills someone can have. If you only see things YOUR way – you have no ability to influence other people. Smaller niche is always bigger. Seth on Hustle.

Conference 124

Conference Price Compete SMS 124

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Training 167

Training Communities Social Media Real Estate 167

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. It’s proven to be highly user-friendly and a pure joy to use. It additionally requires a bit of coding background to utilize its full potential.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. It’s proven to be highly user-friendly and a pure joy to use. It additionally requires a bit of coding background to utilize its full potential.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 113

Social Media Strategy Influencer Education 113

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Keyhole.co

MAY 2, 2024

In addition to understanding your customers in marketing, social listening helps you gather industry and competitor data, understand the customer’s experience with what you offer, and create opportunities to collaborate with influencers or even other brands. You will be a helpful resource and create opportunities for lead generation.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Statistics Strategy Research 161

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? What colors tend to influence rooms?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? link] Adam Q. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 24, 2010

I just ditched AT&T for T-Mobile. Here’s your chance to get to know it and learn about 3 ways it can influence your social media! They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. Next, go onto Twitter and bitch about AT&T. I just want to send Twitpics and talk to people.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Not directly, anyway.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Connecting with like-minded individuals will help grow your sphere of influence.

Sites 114

Sites Social Media How To LinkedIn 114

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

OCTOBER 22, 2013

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers.

Strategy 153

Strategy BuzzStream Content Brands 153

Buffer Social

JANUARY 10, 2019

Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. This can help boost your brand’s reputation and build trust among your users. In other words, something that is “loved” by one person might be “funny” or even “sad” to another.

Research 111

Research Content Facebook Curation 111

Convince & Convert

FEBRUARY 23, 2012

It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. Eric : I know. Eric : Exactly.

Social Media 119

Social Media Adwords B2B Training 119

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. Local/Mobile Search. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. and influencers immediately after you’ve met them. Reputation Management.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). ” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content.

Tools 201

Tools Sample Samples Marketing 201

Sprout Social

DECEMBER 20, 2022

Agorapulse also offers a mobile app to publish on the go. ContentStudio differs from other social media automation tools as one of its features analyzes the content strategy of influencers, so you can use it to your advantage. Solopreneurs, agencies and enterprise companies that want to track their online reputation.

Social Media 94

Social Media Tools Sentiment Small Business 94

Convince & Convert

FEBRUARY 9, 2010

It has become so easy to share, that 'trust' is THE main component of influencers. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Mobile access to the social Web is a virtual requirement to do it well. 100 million people use Facebook mobile every month, by the way). No – I’m not a paid spokesperson for HootSuite!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Neal Schaffer reviews PeerIndex, a competitor to Klout for social media influence measurement.

Review 200

Review Tools Social Media Klout 200

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it.

Foursquare 152

Foursquare Analysis Consultant Mobile 152