Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Influencers : Who are the most prominent accounts or authors talking about you? What are they saying?

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

DECEMBER 26, 2016

” Last week, I learned about Facebook’s “Creative Hub,” confirmed suspicions with a review of influencer marketing in 2016, and shook my groove thang to a disco-eque track by SlothBoogie. ” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

Keyhole.co

MAY 15, 2023

B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. While Influencer Marketing Hub cites the following: Tuesday and Wednesday are great days to post on Instagram for maximum reach and engagement. Keep that in mind!

Instagram 52

Instagram B2B Tourism Engagement 52

Sprout Social

JULY 6, 2022

Social media and journalism: how to effectively reach the public. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 98

Twitter Tourism Travel Education 98

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Industry journals, reports and blogs. Are your competitors running influencer campaigns?

Research 96

Research How To Marketing Price 96

Social Media Strategies Summit

APRIL 29, 2021

Whether it’s B2C or B2B, most audiences will begin with initial awareness, follow it up with research, and then consider taking an action — such as by comparing multiple alternatives before buying the product. The post How “Content Journalism” Drives Marketing Campaign Success appeared first on Social Media Strategies Summit Blog.

Journal 147

Journal Campaign Content Marketing 147

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Social Media Strategies Summit

AUGUST 11, 2022

Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. The journal is a treasure trove of content on all things herbal tea-related, from product news to recipes ( green tea match ice cream , anyone?). Why We Love It. Quite the opposite.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Social Media Strategies Summit

FEBRUARY 21, 2019

In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Sprout Social

APRIL 13, 2022

Now, with features like Instagram shopping and Guides , businesses from startups to corporations as well as influencer brands, can harness the power of Instagram to capture their audience’s attention. Social media and journalism: how to effectively reach the public. through 4 p.m. Media social media resources.

Instagram 118

Instagram Tourism Travel Education 118

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. The 3 Goals For Your Content Marketing by B2B Marketing Insider. by HubSpot.

Content 194

Content Tips Marketing B2B 194

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Which approach best suits you? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. of online adults creating 80% of the influence from impressions. Twitter for B2B Marketing.

Tools 203

Tools Twitter Tips B2B 203

Janet Fouts

JUNE 5, 2014

Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts. Write for Washington Post, Wall Street Journal, LinkedIn Influencers, @wadhwa.

Consultant 196

Consultant Klout B2B Influencer 196

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. – [link] #journalism #jour140 [link] Annette Montalvo @daveprine read this: Is Your Social Strategy Proactive or Reactive? And at the execution level, it’s an important distinction.

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. ” WPO is about increasing the number of those intersection points and having as many of them as possible within the marketer’s influence, if not actual control. ” Online Sentiment and Link Building by Search Engine Journal. Likelihood to Click by The Daily Numbers.

Tips 184

Tips Reputation SEO B2B 184

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s a frequent presenter at industry conferences, author of guides to B2B social media and lead scoring, and a past judge of the Stevie, BMA B2 and B2BTOTY awards.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Koka Sexton

DECEMBER 20, 2009

There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: How then can you identify the top blogs in a particular niche field?

Case Study 99

Case Study Wiki Software List 99

Sprout Social

JULY 6, 2022

Social media and journalism: how to effectively reach the public. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. through 9 a.m., and Fridays at 10 a.m.

Tourism 107

Tourism Facebook Travel Education 107

Koka Sexton

DECEMBER 20, 2009

There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: How then can you identify the top blogs in a particular niche field?

List 96

List Social Media Case Study Wiki 96

Hootsuite

DECEMBER 10, 2019

TikTok’s short, addictive video clips are influencing pop culture and digital content. Nike recruited three TikTok influencers. The athletes and influencers co-created a dance based on each of these sports, which the influencers performed on TikTok. The influencers then challenged their followers to participate.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Sprout Social

FEBRUARY 25, 2020

In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. For example, the influencer marketing platform Grin created an infographic on the ROI of influencer marketing. For example, Happify created an infographic on why exercise makes you happy.

Social Media 119

Social Media Marketing Survey Reputation 119

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 6 Tips to Get Retweeted More Often by Search Engine Journal.

Tools 193

Tools Twitter Tips HootSuite 193

Sprout Social

JULY 31, 2018

” The first search result was for a Yoga Journal article recommending various podcasts. Because I trust Yoga Journal as a news source, I clicked through to check out their recommendations. In Yoga Journal ‘s roundup, I was called to this podcast: The Balanced Blonde.

ROI 72

ROI Journal Metrics Instagram 72

Convince & Convert

NOVEMBER 6, 2014

Step out from behind our computer screens and connect with influencers to drive amplification strategies. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. Some example responses I got were: The ethics of brand journalism. Growth Hacking.

Platform 146

Platform Content Exercises Trends 146

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. How do they feel about us vs. the competition? Quantify the biggest brand topics. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Hootsuite

AUGUST 6, 2021

Companies that embrace improvised social marketing go viral more often and may even boost their stock values, according to a Journal of Marketing study. I worked at a fashion agency repping talent, turned it into “influencer marketing”, made social a priority, and landed my first job in B2B as a SMM, within about 4.5/5

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. For instance, Search Engine Journal regularly hosts the SEJ eSummit, a virtual conference that features the leading experts in digital marketing to provide an educational experience.

Campaign 137

Campaign Social Media Discount Conference 137

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Another lead magnet that works well, especially for B2B social leads , is free tools. Social Media Influencers. Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. Marketers, we’re told, need to think like publishers.

Statistics 191

Statistics Research Social Media B2B 191

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. I’m a big fan of Ann Handley’s Wall Street Journal Bestseller “Everybody Writes,” and she brings the same expertise and engagement to her Twitter feed. cPn0OtlT7G.

Social Media 75

Social Media Twitter Feed Feedly 75

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). B2B content matters.

NewsCred 275

NewsCred Statistics Social Media B2B 275

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. I’m a big fan of Ann Handley’s Wall Street Journal Bestseller “Everybody Writes,” and she brings the same expertise and engagement to her Twitter feed. Jeff Bullas.

Social Media 40

Social Media Twitter Feed Feedly 40