Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0. I came across this Small Business Trends article about Yelp!

Social Media 212

Social Media How To Hubspot Compete 212

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Source: HubSpot ). 15% of time on mobile internet is spent on social networking websites. 41% of B2B buyers access content marketing through a smartphone. Content Creation Marketing Trends'

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Buffer Social

JUNE 16, 2016

What social media managers are working on right now (the complete list). Grant Gurewitz , Zillow – Developing a report of summer housing trends for real estate professionals. Dinnie Lim , We Are Social – Sending out a summary of current trends and innovative uses of social media to my client.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Choosing a trending soundtrack can boost the visibility of your videos. TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. LinkedIn is the only B2B-dedicated platform in our roundup. HubSpot (@HubSpot) October 4, 2022.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

NOVEMBER 30, 2016

Free Online Courses to Learn and Improve Your Social Media Marketing Skills. What Is Social? Topics include : Social trends. About this course: “What Is Social?” About this course: Have you ever wondered what it means to use social media effectively and ethically? Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. EveryoneSocial also has social selling features.

Platform 72

Platform Tools Curation LinkedIn 72

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 204

Loyalty Software Publishing SEO 204

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 13) ManageFlitter.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • Social Media Tools.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” billion at the end of 2016 in one of the largest social media deals in history. .” But what does this mean for B2C and B2B companies?

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. 8 Ways to Not Get ReTweeted by HubSpot Blog. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars. A distasteful trend has developed among newer Twitter users.

Tools 193

Tools Twitter Tips Hubspot 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. ” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. ” 13 ways to boost your Facebook Page reach by Socialbrite.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 97

Engagement Twitter Hashtag Travel 97

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Tip #1: Go to BuzzSumo’s “ Trending Now ” section and to find hot topics. BuzzSumo gives you an easy way to identify what’s going or has gone viral through their “Trending Score.” Then use a trending hashtag to get out in front of a whole new audience. Find or snap a picture. Then tweet them.

Engagement 60

Engagement Twitter Hashtag Travel 60

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. Social listening: Check data around industry keywords, hashtags and trends.

Social Media 95

Social Media Tools Sentiment Small Business 95

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. What common mistakes should marketers avoid?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love. Michael Brenner is a Sr.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

9 Expert SEO Tips for Small Businesses (Small Business Trends): Anita Campbell asks 9 people (including myself with a social media focus, hence its categorization here!) Small Business Trends): I face this question all the time: should I create a personal account or mix it with my business account? Check them out. Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Anita Campbell Anita Campbell is the Editor of Small Business Trends and an expert in everything small business. Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Point me at so-so, ho-hum content, and you’ve wasted a first impression.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219