Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication Ensembli LinkedIn 101

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Strategy 129

Strategy Brands Hubspot Survey 129

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need. Pro: Falcon.io

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance.

Influencer 288

Influencer Brands Policies Privacy 288

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Brandwatch analytics, you can assess market trends, find new sales opportunities, learn how your audience feels about your brand, and improve your ROI. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. The bigger the brand, the harder it is for B2B vendors to stand out. They’re going through the motions, and their results are suffering as a result.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JUNE 28, 2023

Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Sprout’s Social Listening makes it easy to identify market trend shifts, track competitors to stay ahead and monitor brand health through sentiment analysis. Campaigns can even be extended to SMS, right from HubSpot.

Team 107

Team Hubspot Marketing SMS 107

Sprout Social

JULY 14, 2023

Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. The marketing team can provide sales with insights about target customers, their challenges, desires and industry trends.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

MAY 1, 2018

” The reason video is preferable is because, according to Hubspot, most marketers agree it is the type of content that generates the best ROI , while video content also ranked as the type of content consumers most want to see more of from marketers. He enjoys sharing his thoughts on upcoming marketing ideas and design trends.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 102

Reddit API Hubspot Collaboration 102

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 9) 61% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Whether it’s about something serious like feeling burned out or something more lighthearted like MoonPie ’s attempt to get in on the virtual meeting background trends, that power has been proven during the current crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

APRIL 11, 2011

Cartoon: HubSpot via Flickr, CC 2.0. I came across this Small Business Trends article about Yelp! He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Does tweeting “specials” when only 25 Twitter users are within driving distance help you sell more?

Social Media 212

Social Media How To Hubspot Compete 212

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk. Image credit: HubSpot. It’s positively filled with helpful stats, facts, graphs, and charts.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Sites that blog often, particularly on trending topics, tend to have a higher PageRank and appear in results pages often for queries.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. If you’re tracking your customers in a CRM such as HubSpot or Salesforce (see below), you can more easily track where folks are coming from and how they behave once they engage with your business. Where are most of your leads coming from?

Data 115

Data Marketing How To Collaboration 115

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. She likes researching topics related to B2B and SaaS. Here’s what TubeBuddy has to say: 3:00 p.m. to 6:00 p.m. on weekdays because posting 1 or 2 hours before the peak watching hours can get your videos into the feed and increase the viewer’s rate. to 11:00 a.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. It's important to analyze your own audience and industry trends to determine the best posting times for your brand.

Facebook 52

Facebook Guidelines Activities Feed 52

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Source: HubSpot ). 41% of B2B buyers access content marketing through a smartphone. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. As your business expands, brand marketing tools can help you keep track of your customers’ journeys, adapt to new industry trends, and promptly adapt your content to customers’ interests.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 113

B2B Software Marketing Price 113

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Huge credit to my friends at Hubspot here, as they initially popularized the concept of Smarketing, and have done a lot of great work on this topic that inspired my presentation). They sing the same song, but in very different ways.

How To 60

How To Embedding B2B Patterns 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. As marketers, it pays to be aware of consumer trends.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Here are 5 tips to put your business of the forefront of this trend. 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More! – iTunes.

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). YouTube and Video Marketing Trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

SEPTEMBER 3, 2013

Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works.

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. CRM systems 10.

Software 62

Software Communities Forums Hubspot 62