Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source. Image source. Blue Apron.

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Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose.

B2B 143

B2B Hubspot Marketing Embedding 143

Oktopost

JANUARY 11, 2024

Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

AUGUST 26, 2022

It’s why 97% of businesses had a content marketing strategy in place in 2021. You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. It’s also not a bad idea to research your competitors. Source: eachnight.com.

Loyalty 204

Loyalty Software Publishing SEO 204

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” BuzzSumo is a monitoring and research tool that tracks content performance. BrandMentions. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Pricing: Digimind does not make its pricing publicly available.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. You’ll be able to engage in better sales forecasting and track the productivity and effectiveness of your strategies and manpower with greater accuracy. Hubspot Sales. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Writtent Blog

JULY 6, 2016

Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations.

Strategy 83

Strategy Hubspot B2B Blogger 83

Buffer Social

FEBRUARY 16, 2017

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? replies, 2.8X Thank you!

Social Media 111

Social Media Video Strategy Statistics 111

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. We will also discuss some of the best strategies and share success stories: What is sales and marketing alignment? Revenue-aligned strategy Rather than chase separate goals, both teams develop a combined revenue-bound strategy.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM).

Campaign 147

Campaign Marketing B2B Conference 147

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Effective blog management entails keyword research, content calendar creation, blog publication, and promotion.

Content 40

Content eBook SEO Guidelines 40

Writtent Blog

FEBRUARY 12, 2014

There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. Source: CMI ). Source: DemandMetric ).

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

DECEMBER 5, 2022

Social media is likely a big part of the digital marketing strategy of any brand. According to HubSpot , around 16% of an average website’s traffic comes from social media. Depending on your industry and strategy, that percentage can be much higher. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Writtent Blog

MAY 10, 2013

HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Add infographics, cover photos and backgrounds to your successful visual content strategy too! 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing.

Eventful 83

Eventful Strategy Tips Twitter 83

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Then, devise consistent strategies across your website and all social media platforms.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 29, 2023

It gives detailed information on crucial parts you might need to audit your content strategy. Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. However, you must understand that these are the only research-based guidelines.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

JANUARY 30, 2024

How to find your target audience Building a thorough knowledge of your target audience takes a lot of time and research. To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . They’ll work with that. There’s an amazing irony to be found here.

Comparison 145

Comparison SEO Curation Domain Name 145

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. Aligning your overall marketing strategy with organizational goals is crucial. Quality Content Takes a Back Seat.

Trends 99

Trends Hubspot Marketing ROI 99

Oktopost

NOVEMBER 18, 2020

COVID-19 has made it clear that sales strategies needed to evolve. Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. 35-50% of sales go to businesses that respond first HubSpot.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

APRIL 3, 2013

Written by another very successful B2B marketer and customer persona expert, this article explains the difference between ideal customer profiles (information on the types of companies that buy from you) and buyer personas (the actual people or customers who buy from you). Creating Buyer Personas Template from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Webbiquity SMM

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279