Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Sales automation tools can take over the following CRM-related tasks: Logging emails and phone calls. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

Social Media 267

Social Media Tips Marketing HootSuite 267

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. For example, data shows that one of the main reasons people go online is to find information. of the world’s population uses the internet for informational purposes.

Content 221

Content Marketing Loyalty Collaboration 221

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Social Media Strategies Summit

NOVEMBER 18, 2022

Invest in the best social media tools to save time and money. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. If you can’t decide on a single link, consider using a tool like Linktree to add multiple links from a single landing page.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Social Media Strategies Summit

NOVEMBER 28, 2022

Leads : Measure your lead gen efforts by comparing the total amount of people who access your landing page from your ad to those who enter their information. Despite the minimal text, this ad conveys all the essential information (namely airports and flight prices) while incorporating three separate calls to action (CTAs).

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What are qualified leads?

B2B 135

B2B How To Data Process 135

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Automation tools are popular in marketing departments.

Team 110

Team Hubspot Marketing SMS 110

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It? What Are the Benefits of Social CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. Here are 25 of the very best social media management tools out there. Free plan or free trial?

Social Media Management 111

Social Media Management Social Media Tools Price 111

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee.

Eventful 91

Eventful Survey Loyalty Authentication 91

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑ For this purpose, use SE Ranking’s backlink tool. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Waxing UnLyrical

AUGUST 2, 2018

Every social media network is different, which means your audience and/or the information they’re looking for is different, too. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 23, 2013

With the right tools, marketers can compile profiles using Facebook data authorized by the user (age, gender, location, name, relationship status, etc.) Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. 7. Mysterious visitors.

Conversation 276

Conversation Facebook Guidelines B2B 276

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

NOVEMBER 18, 2020

72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. Now no one can guarantee all leads will have the correct phone numbers or email addresses and that is part of a sales reps role at times to find this information out.

Engagement 89

Engagement Social Media B2B Team 89

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. To ensure your work results in positive outcomes for your brand, make sure that you: Use a keyword planner tool to identify popular search terms in your niche. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. That’s where reputation management tools like Keyhole can help you.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve never used a content calendar or automation tool (although some of them can be useful). I’ve always written posts using informal, simple, easy language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). a restaurant tweeting out lunch specials to area businesses at late morning) social media is just not effective as a direct marketing / direct response tool.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. It gives detailed information on crucial parts you might need to audit your content strategy. Use this information as a starting point to identify potential posting times. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Lead generation is the art of acquiring actionable information from thriving demand and exposure. . Free tools, such as the above ‘keyword trackers’ provided by SEO services. Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Blogs and social networks are just tools. Particularly with the explosion of social media and online content, buyers are more informed than ever before. They can be used productively, or clumsily. Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. Opt for a reliable social media analytics tool with a social listening feature. With social listening.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. providing factual, helpful information. Hubspot reported that the number of closed-won deals and new deals created are declining. bridging our cultural polarization.

Strategy 143

Strategy Metrics Hubspot Retail 143