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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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20 Instagram Reel ideas for all types of brands

Sprout Social

The TV host and former Survivor cast member sets the scene with fresh baked cookies, Halloween decorations and more. . Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Promote an upcoming event. Get your audience pumped up for an upcoming event.

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How To Use Instagram Live To Market Your Brand

Keyhole.co

Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format. Introduce your co-hosts if you have any. Why Instagram Live?

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Register for How to Build an Effective Chatbot Strategy Webinar

Ignite Social Media

Best in class examples of chatbots from a variety of B2C and B2B brands.

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Improve Events: Post Event Follow Up Feedback

The Realtime Report

No one likes a clingy event host. Teaser of upcoming events/offerings to build anticipation Focus on making your copy engaging, concise, and benefit-focused. 3-4 weeks post-event: Host an exclusive “Ask Me Anything” webinar for attendees featuring your keynote speaker or a top performer in their industry.