Oktopost

FEBRUARY 28, 2022

It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Just as regular branding involves developing a strong image for your target audience, employer branding is all about building your reputation and image for potential employees.

Company 136

Company B2B Brands How To 136

Proactive Report

JANUARY 27, 2013

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

Reputation 101

Reputation Social Graph B2B Survey 101

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Join Groups. Be Part of the Discussion.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. Social media calendar template Social media calendars are like snowflakes—no two organizations share the exact same approach.

Template 96

Template Templates Social Media RFP 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

SEPTEMBER 30, 2022

Social selling is the fastest, most organic way to get your name and your company’s name out there. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Expand your network. Where did you go for your last vacation?

Tips 133

Tips Authentication LinkedIn Groups 133

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every Organization Needs a Story. Every company, every organization, every person, needs to do a better job telling their story. I’m often asked if storytelling is harder for B2B companies.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. Bien Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility.

Compete 115

Compete Conference Organization Social CRM 115

Webbiquity SMM

DECEMBER 12, 2012

. “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. How can an individual or organization most efficiently grow a following there? by B2B Digital Marketing. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Virtually every organization that has employees is already participating in social media, whether “officially&# or not. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. Largest age group: 30-49 year olds. Key Stats: 113.99

Platform 119

Platform Social Media Tumblr Reddit 119

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . 4 – Improve Your Reputation. Perhaps teens that are head over heels about TikTok. .

Social Media 78

Social Media Brands Reputation Reddit 78

Oktopost

DECEMBER 13, 2022

In fact, when we benchmarked advocacy activity throughout 2021 , we found that there were natural peaks throughout the year that followed typical B2B sales cycles. Whether your organization is remote, in-person, or hybrid, you should be making employee recognition a priority whenever possible. Generate outreach.

Team 62

Team Education Training Eventful 62

Oktopost

SEPTEMBER 4, 2019

Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. You need to organize the many moving parts of your marketing endeavors in a way that allows you to track, measure, and quantify outcomes. Facebook Groups. Google Trends. Price: Free.

Software 81

Software Research Marketing Price 81

yMarketingMatters

NOVEMBER 9, 2017

Find the smallest viable group of people who will listen to you and solve their problems. The other is reputable and respectable Hustle which revolves around generosity and connection. She opened up about authentic and organic PR. You cannot be this, it’s to be famous to the family, to the circle. Seth on Hustle.

Conference 124

Conference Price Compete SMS 124

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. A wider reach means more opportunity to engage your audiences and eventually generate leads from social media through organic content.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. “What’s the ROI of Social Media?&# Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Final words More than 80% of B2B sales still happen on LinkedIn. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

They have grouped their metrics into 6 broad segments. Followers Unlike visitors, followers are a group of people who show an active interest in your business. Final words More than 80% of B2B sales still happen on LinkedIn. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0

Social Media 116

Social Media Strategy Consultant ROI 116

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Oktopost

APRIL 4, 2023

Easy, natural, organic – in a word: charismatic. A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? How should it look? It’s important to be realistic, however.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Most organizations aren't embracing and are missing wonderful insights.

CSR 137

CSR Social Media Strategy Consultant 137