Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Join Niche Groups. Guest post by Brandon Brown.

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B2B Brands LinkedIn Influencer 217

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

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B2B LinkedIn Facebook Statistics 150

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

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B2B Marketing Metrics Survey 101

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

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B2B LinkedIn Tips Marketing 148

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What’s in it for B2B Brands? What is Clubhouse?

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B2B Brands Conference LinkedIn 118

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

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B2B Examples Discount Campaign 125

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

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B2B Social Networking Research Marketing 263

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

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Press Release B2B Communities Marketing 78

Oktopost

FEBRUARY 28, 2022

Naturally, your visible employee brand starts with actions that take place within the organization itself. Now that you understand what employer branding is, you need to implement those concepts in your own organization. You need to communicate those values to candidates and jobseekers so that they associate them with your business.

Company 136

Company B2B Brands How To 136

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Hot Topics of this Episode: Going beyond the product and how to talk about all the things that matter to the outside world about your organization.

Brands 144

Brands Content B2B Apple 144

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth.

B2B 219

B2B Curation Communities Marketing 219

Oktopost

JULY 7, 2021

With over 20 years of technology and consumer product marketing experience, Eric brings a wealth of knowledge to the B2B stage– including his approach to ABM. When a B2B organization is having a great quarter, life is grand! Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Microsoft Authentication 117

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. Image credit: Carla Zanoni.

B2B 189

B2B Case Study Telecommunications Study 189

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Eventful 118

Eventful B2B Apple Hotels 118

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

Influencer 186

Influencer Campaign Marketing B2B 186

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Catch all episodes here. Meet Jason Miller. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. We’ve also incorporated a new feature that allows you to organize data by Thread in both the Posts and Engagements data sources.

Engagement 69

Engagement Case Study Overview B2B 69

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Third-party apps can also be tremendously helpful for organizing your various accounts, crossposting to multiple accounts at once, and managing contacts and notifications. Join Groups.

B2B 69

B2B Brands Tips Notification 69

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

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Aggregator Paper.li B2B Content 187

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. Channel tabs: Share advocacy content with individuals, groups, or across the entire organization. What is Oktopost Employee Advocacy for Teams?

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Microsoft Team B2B Module 90

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

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B2B Marketing Training Team 146

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here.

Data 69

Data B2B Apple Hosting 69

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

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B2B Social Media Proposal Google Reader 129

Convince & Convert

DECEMBER 4, 2018

As organizations scale, they often have marketing functions sitting in many different areas. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization. Respecting and engaging the expertise of these different disciplines is key.

Class 146

Class Meeting Resources Template 146

Sprout Social

JUNE 25, 2020

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. What you can learn. Reimagine your connection points. That’s a powerful thing. You matter ?? art by @sheisrecovering ??

Project 125

Project Communities How To Overview 125

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. Image credit: Carla Zanoni.

B2B 101

B2B Case Study Telecommunications Banking 101