Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

MegaBytee

MARCH 8, 2021

Social media channels these days are not just confined to entertainment purposes. Which social media platform works for your online business. are some of the important social handles that can grow your business like anything. Here we will discuss how to choose the right social media channels for your business.

Social Media 52

Social Media CPC How To Forums 52

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

Social Media 230

Social Media Jive Marketing B2B 230

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? How do you gauge if they’re open to being sold through these channels?

B2B 129

B2B Social Media Proposal Google Reader 129

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign? See you next week!

Communities 134

Communities B2B How To Forums 134

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. His time at LinkedIn was epic.

Microsoft 109

Microsoft B2B Apple Conference 109

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

Hashtag 52

Hashtag Instagram How To UGC 52

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Marketers should understand the different types of channels available and how to effectively use them together to reach different target audiences. Social Media Marketing.

Strategy 92

Strategy Marketing B2B ROI 92

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. It simply means that revenue should be at the core of how you build your KPIs. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

NOVEMBER 30, 2023

Instead of continuously missing opportunities, this article will shed light on dark social and help illuminate ways to better trace and attribute valuable social insights that often go undetected. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Convince & Convert

JULY 1, 2014

Social Media Case Studies brand advocates grouphigh influence influence marketing influencer outreach readytalk social media case study summit club' Do you have an awesome outreach marketing case study to share? I’m always looking to collaborate so email me at kristen@grouphigh.com!

Case Study 164

Case Study Brands B2B Marketing 164

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. However, understanding how to leverage X for marketing purposes is more complex than it might seem. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much time will you be able to allocate to this project?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. How Can I Look Amazing On LinkedIn?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

MARCH 27, 2024

This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations.

B2B 75

B2B Sentiment Analysis Influencer 75

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post?

Social Media 112

Social Media Strategy Influencer Education 112

Diva Marketing Blog

OCTOBER 3, 2010

Especially in a field that is emerging, like social media marketing, it's important to learn from peers who are willing to share real life experiences. However, it's the social web that is the game changer. Social media is providing peer-to-peer exchanges, through tweets, blog posts/comments and status ups.

Social Media 72

Social Media Construction Conference Forums 72

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 125

Social Media Case Study Strategy Study 125

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Zachary Sniderman highlights 10 interesting free themes, along with recommendations on how each could be used and optimized. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Diva Marketing Blog

JULY 1, 2011

My session was on how to ensure saftety using social networks. Let me tell you, every person who was particiating in social networks -- Facebook and Twitter -- totally understood the concept that what goes out into the online world can be passed along even in the most highly gated platforms. . One never knows.

Social Media 75

Social Media Forums Social Networking Questions 75

Pixlee

FEBRUARY 19, 2018

ANA Digital & Social Media Conference. The Association of National Advertisers (ANA) presents its digital and social media event in July 2018 at Terranea Resort. Learn how to create remarkable content and rely on the human side of marketing to transform your business. Marketing Profs B2B Forum.

Conference 41

Conference Marketing B2B Class 41