Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Research 78

Research Template Templates Training 78

Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom.

Social Media 116

Social Media Sentiment Survey Marketing 116

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Want to test a new flavor? You have people ready and waiting. Now get out there.

Twitter 154

Twitter Flickr Klout Case Study 154

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 94

Tools Sentiment How To Team 94

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. Idea Grove , a PR and marketing agency specializing in B2B tech, gives their clients regular shout outs on their social media profiles. .

Proposal 103

Proposal Price Project Education 103

Webbiquity SMM

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Why do you need to be on Quora today?

Brands 204

Brands NoFollow Marketing How To 204

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. If you’re a B2B company, how big are the companies you’re trying to acquire? The following elements should make an appearance in your persona profile: 1.

Sample 99

Sample Samples Research Company 99

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. While some B2B companies may find their clients are happy to be interviewed in exchange for exposure, offer to build your customer’s time commitment into a rewards program if they’re initially reticent.

Small Business 93

Small Business Strategy Content eBook 93

Koka Sexton

JULY 19, 2016

I was the first person at LinkedIn focused on social marketing in the B2B businesses. Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. Transformation of company.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. All rights reserved.

Social Media 119

Social Media Strategy Mobile Consultant 119