Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard. This is a live event training designed for a 101 to 201 level audience. Social media is not rocket science. Yes it's work. Webinar Details: .

Social Media 149

Social Media Training Startup Social Networking 149

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. However, it's possible to achieve a positive ROI if you work smart, not just hard. This is a live event training designed for a 101 to 201 level audience. Social media is not rocket science. Yes it's work. Webinar Details: .

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Sprout Social

AUGUST 16, 2016

While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. In fact, eye-tracking research from Twitter found that people consume content faster on mobile devices than on desktop. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Hootsuite

DECEMBER 9, 2020

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. How are B2B organizations connecting their sales team to prospects without events and conferences? But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Only nine of the 130 companies have more than 10,000 followers.

Company 151

Company Twitter Software System 151

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JULY 26, 2010

Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc., That’s where the Pitch™ comes in. It enables a brand to share their story in it’s entirety and with context. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Choose something that speaks to your biggest current campaign, such as an event you’re planning or your latest product launch. Analyze Your Instagram Audience. CoSchedule.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? Thanks again and Keep it up!

Social Media 150

Social Media Strategy Consultant B2B 150

Hootsuite

JULY 15, 2020

Increase ROI with the buyer persona spring. For B2B, also consider size of business and who makes purchasing decisions. Amsterdam Dance Event. The Amsterdam Dance Event (ADE) is an annual electronic music festival and conference held in, you guessed it, Amsterdam. Consider details like: Age. spending power and patterns.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 24, 2010

I just ditched AT&T for T-Mobile. He talks to people about riding his bike to work, the ladies in his office, events going on in South Portland, stuff like that. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. Next, go onto Twitter and bitch about AT&T.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. If you missed it, read the recap.

Marketing 124

Marketing Social CRM Conference Social Media 124

Hootsuite

DECEMBER 10, 2019

They expect CEOs to speak up on industry issues, political events, national crises, and employee-driven issues. B2B: 54% brand-building and 46% sales activations. Gartner predicts 40% of specialized mobile and social marketing jobs will be absorbed into generalist roles, or replaced by automation, by the end of 2022.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Strategy 152

Strategy BuzzStream Content Brands 152

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Livestorm also offers unlimited recording storage, so people who missed the event or would like to watch it again always have easy access.

Conference 60

Conference Price Hosting Meeting 60

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult. Source: Buffer) 4.

HootSuite 104

HootSuite Brands Price Collaboration 104

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 93

Strategy Marketing Case Study How To 93

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

MAY 26, 2010

link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Now for more coffee. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. I agree with tools vs. strategy.)

Social Media 135

Social Media Consultant Video Strategy 135

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

NOVEMBER 9, 2015

mobile marketing. tradeshows, events. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.

Marketing 60

Marketing Paid Search Mobile B2B 60

Oktopost

NOVEMBER 1, 2022

It is also considered a form of mobile marketing that helps brands text existing and potential consumers. Transactional SMS marketing messages are sent to clients in response to an action or event and are quite effective in driving communication between the brand and the business. Transactional Campaigns.

SMS 114

SMS Campaign Social Media Strategy 114

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week. JF : Hyper-targeting. Every week. Only time will tell.

Social CRM 134

Social CRM Influencer Klout Social Media 134