Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

APRIL 25, 2024

This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. Get the templates 16. Get the template 18.

Template 102

Template Templates Social Media RFP 102

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Tweet This!

SM2 188

SM2 Alterian Vocus Social Media 188

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). Need more evidence that measuring social media ROI is hard? e-Strategy Trends ).

Social Media 249

Social Media B2B Marketing SEO 249

Waxing UnLyrical

OCTOBER 21, 2016

Frequently I learn something too, so there’s certainly the ROI of over-sharing right there. or with my taupe platforms, I also make sure I’ve thought through my wardrobe combinations per event or “appearance,” as it were. TONS of opps to meet up here AND a special, private event, if you can make it: Sat., responses that ensue.

Eventful 100

Eventful Conference Consultant Hosting 100

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We believe that investing in your customers is the highest ROI of any investment. Is it a LinkedIn group?

Tips 127

Tips Authentication LinkedIn Groups 127

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. It is not driving business. Time: 2pm et .

Content 162

Content Training How To ROI 162

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 19, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. Everyone that attends the live event will receive a FREE Content Success Kit!

Content 164

Content Training ROI Compete 164

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 207

Social Media ROI Social Networking Foursquare 207

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

The Realtime Report

JANUARY 8, 2021

According to leadership expert and executive coach Roxi Bahar Hewertson, CEO of Highland Consulting Group, Inc. This is a chronic problem when supervisors don’t like to (or don’t know how to) deliver ongoing constructive feedback when it’s needed—all year long rather than during one ceremonial yearly event.

Review 91

Review Process Meeting Conversation 91

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020.

Tools 86

Tools Sentiment How To Team 86

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration. The ROI on this influencer campaign is priceless.“.

Influencer 94

Influencer Social Media Nielsen Collaboration 94

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications? Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. Taking part in a conference or event. How important is it?

B2B 165

B2B ROI Campaign Buy 165

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix. A new product launch. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. By integrating with popular social media platforms, this software streamlines all community-building activities, such as creating online groups and automating and scheduling social content.

Software 62

Software Communities Forums Hubspot 62

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Don’t upload selfies or photographs taken at informal social events.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Don’t upload selfies or photographs taken at informal social events.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Waxing UnLyrical

DECEMBER 16, 2010

… “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. But let’s be honest, there are way too many events these days, and not enough time.

Social Media 224

Social Media Class Creative Commons Flickr 224

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. I love your quotes and they are spot on!

Social Media 153

Social Media Strategy Social CRM Consultant 153