Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 118

Reputation Brands B2B Loyalty 118

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. And if you’re looking to pursue a career in social – tune in to hear Jessica’s favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like! One of her biggest tips?

Community building 62

Community building Communities Tourism Social Media Management 62

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. To start, build a list of relevant businesses and brands in your industry. Education: Thursday, 4 p.m.

Template 145

Template Templates Social Media Tools 145

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Firebelly

OCTOBER 12, 2012

People read to gather information, learn important news, be entertained, and even get an education. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. Don’t get me wrong, writing is very important.

Picasa 156

Picasa Content Marketing Reputation 156

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. Pam Moore and Marketing Nutz lead industry by 18+ months for 7+ years.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. March of Dimes.

Resources 137

Resources Communities Instagram Overview 137

Sprout Social

JUNE 24, 2019

Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. The High Road Agency. Bien Media. Bloomerang.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 31, 2019

As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry. Download the Sprout Social mobile app. How to one-up your competition with social media industry analysis.

Team 82

Team Notification Report Metrics 82

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Hootsuite

MAY 11, 2023

Make an educational video series Educate your viewers about a certain topic by creating a series of videos that cover the basics and build up to more advanced topics. Share stories of successful people in your industry or the world Share inspiring stories of people who have achieved great things to motivate and inspire your viewers.

YouTube 103

YouTube Video Film Sports 103

Pixlee

JUNE 13, 2017

Whether this content is displayed on their website, mobile apps, emails, ads, social media, or in-store– shoppers are more engaged by user-generated content than by stock imagery. Pixlee works with notable brands such as Levi’s Jeans, Old Navy, Rent the Runway, Kenneth Cole, GoPro, and Carnival Cruises.

B2B 44

B2B Team Mobile Authentication 44

Pixlee

FEBRUARY 19, 2018

Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. Drawing “the best and the brightest in the content marketing industry,” Content Marketing World the largest annual content event. Marketing Profs B2B Forum.

Conference 41

Conference Marketing B2B Class 41

Rebekah Radice

APRIL 13, 2015

Interact and educate your fans on a daily basis. 42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C? Not only can you connect with industry power players, but also offer potential clients the background information they need when making a decision between you and the competition.

Social Media 130

Social Media Strategy How To Real Estate 130

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

Buffer Social

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. It’s common across B2B and B2C! With services, it’s a bit tougher to show in action, but you can get creative with things like Q&As, ask the experts, an educational series, and more. Let’s dive in!

Products 110

Products Video Brands Content 110

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). The middle of the funnel is where your dream customer becomes more educated on their options. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money. Drive brand awareness.

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

SEPTEMBER 3, 2013

Going out of your way to be better and more helpful than anyone else in your industry? As Penn points out, our resources for self-education are almost limitless, thanks to the digital age. Hoffman recommended educating sales on the value of being involved with content marketing, and creating incentives for participation.

Conference 72

Conference Marketing Hubspot Metrics 72

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Sprout Social

JULY 6, 2022

For brands who want to take advantage of Facebook’s large audience and opportunity for maximum visibility, it’s important to know when your audience is most active, especially for your industry. What are the best times to post on Facebook by industry? Best Times to Post on Facebook by Industry. Start your free Sprout trial.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

AUGUST 16, 2016

Without these tags, the Facebook Crawler will make an educated guess about the title, description and preview image for your content. While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too.

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? All of us have influences. Or maybe just kicked us in the ass when we needed it. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 25, 2016

Use Industry Disruptions to Your Advantage. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. Remember they are on a journey to become better educated on how they can overcome a pain point or achieve better outcomes.

Engagement 60

Engagement Case Study Tips Discount 60

Sprout Social

JANUARY 9, 2017

Follow All Your Industry Leaders. Whether your industry is as niche as camera repair or as massive as healthcare, you need to follow all the pros in your industry. Doing so helps you get your brand name out there and increases the chances of engagement with thought leaders in your industry when you post. Noon and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Sprout Social

APRIL 13, 2022

What are the best times to post on Instagram by industry? Best Times to Post on Instagram by Industry. Being armed with the best times to post on Instagram is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Higher education social media resources.

Instagram 122

Instagram Tourism Travel Education 122

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s the president of Human Business Works , an online education community for small businesses. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. We write a lot of how-tos, overviews of new tools and networks, and plenty of relevant tips for both beginners and industry pros.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt.

B2B 100

B2B Marketing Advertising Statistics 100

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. It’ll take experimentation to figure out when is best for your customer base and industry.

Newsletter 132

Newsletter How To Marketing Template 132

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Here are some thought starters for using audio social media platforms: Host industry panels.

Types 145

Types Social Media Statistics HootSuite 145