agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Buzz Marketing for Technology

MARCH 16, 2011

To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media – is it really mainstream in B2B Marketing?

Paid Search 232

Paid Search Social Media How To Sports 232

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You struggle with getting budget approved to implement your digital strategies and social media plan. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You get out of social media what you put into it, and that includes budget. This is often a hard nut for many executives new to social media to swallow.

Training 78

Training Marketing Consultant Template 78

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Stay tuned for that valuable eBook and, in the meantime, enjoy Jeffrey L. How to use channel and asset as indicators of gating preference.

Content 60

Content B2B How To Energy 60

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. How to quickly optimize your LinkedIn profile and maximize the use of key LinkedIn features and content optimization. In this 30 minute podcast you will learn: .

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. How to Subscribe to Social Zoom Factor Podcast .

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Marketing B2B List 100

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. ” How can you leverage the technology to achieve your business goals. Take a listen to episode #287 of the Social Zoom Factor podcast to learn how these 3 mistakes are destroying your results and how to fix it immediately!

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. ” How can you leverage the technology to achieve your business goals. Take a listen to episode #287 of the Social Zoom Factor podcast to learn how these 3 mistakes are destroying your results and how to fix it immediately!

Social Media 78

Social Media Marketing Small Business Training 78

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ). 2012 bets: 1.

Social Media 121

Social Media eBook Mobile Data 121

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to create a target customer profile. How to leverage natural conversation for customer research. How to leverage email marketing for customer research.

Research 78

Research Template Templates Training 78

Kikolani

NOVEMBER 19, 2010

This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. How to be more persuasive – 5 proven methods.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Find us on iTunes: [link].

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.

Social Media 116

Social Media eBook Strategy Consultant 116

ProBlogger

MAY 17, 2013

I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. After you published a great post and pushed it through your social network, the third step is to leverage your email list too. How To Use Auto Responder Emails to Boost Your Blogging Efforts.

How To 47

How To eBook Resources Widget 47

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Oktopost

APRIL 7, 2022

Social media is an integral part of the sales funnel, and the data you can derive from social can provide you with deeper insights into how to improve your funnel over time, leading to more conversions. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience. Check out all the details and save 50% (only $297 for a limited time). Just go to [link] The Webinars run from October 5 – October 26.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Those terms will then become your weekly social media theme or focus.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 22, 2010

It looks like the predictions of email and social being two sides of the same coin are coming true. Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. The next year is going to get very, very interesting.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Community building 116

Community building Social CRM Consultant Posterous 116

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso?

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Actual transactions whether purchases or social transactions? How about something a bit deeper like the old school relationship marketers know how to do?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Koka Sexton

DECEMBER 20, 2009

link] The Art of Social Media Optimization [link] 8 Social Media Marketing Tips for Companies [link] 5 Low Cost or Free Social Media Monitoring Tools – Online … [link] How to Convince a Company that Social Media is the Way to Go [link] Social Media Marketing – Who, What, When, Where, Why and How?

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

JULY 26, 2010

Perhaps the better question is: How can you tell them your story? Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in. Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115