The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

Team 160

Team Marketing B2B Eventful 160

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Hosting 90

Hosting Eventful Tips Training 90

Sprout Social

APRIL 25, 2024

Download the template 2. Download the template 3. Download the template 4. Download the template 5. Download the template 6. Download the template 7. Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts.

Template 52

Template Templates Social Media RFP 52

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Grab the FREE buyer persona worksheet and sharpen that marketing sword ->> Download Buyer Persona Worksheet The Buyer Persona worksheets are even editable. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on FriendFeed. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on FriendFeed. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want users to visit your website or app, download an ebook, or buy a particular product? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow.

Template 78

Template Templates Avatar How To 78

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow.

Template 78

Template Templates Video Avatar 78

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced. But if you look at B2B brands like Cisco , who created “Cisco Champions,” it’s clear that influencer marketing can have great results.

Influencer 80

Influencer B2B Instagram Price 80

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” It happens.

SEO 100

SEO B2B Consultant News 100

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Twist Image

MARCH 15, 2018

images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc.), images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc.), Start strong. Be compelling.

How To 58

How To Eventful B2B Conference 58

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Event marketing. Podcast content.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. Social Zoom Factor podcast has 230+ episodes downloaded 100k times per month- more than 1.5

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 12, 2020

Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. .

Data 101

Data Skills Meme Social Media Management 101

Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Using online and offline events to establish thought leadership. Take Action: Download the Ultimate Content Calendar Template. . Give us a shout and let's get to work! SoundCloud.

Brands 60

Brands How To B2B Training 60

Laurel Papworth

DECEMBER 21, 2023

And now, of course, it’s like, yeah, download, instal, start running. They’re able to be downloaded, they’re open source. Facebook is mostly blah, blah, whereas LinkedIn is B2B. You work very much in a B2B space, so therefore LinkedIn is why I recommended it. Tell me step-by-step why, your reasoning.

Course 52

Course Committee Data Training 52

Sprout Social

JANUARY 4, 2022

And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. If you’re looking for a starting point, download our social media video metrics and ideas cheat sheet. Today, the Watch tab allows users to view and engage with focused video content. Tweets with video get 2.5

Statistics 142

Statistics Social Media Video Marketing 142

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

MAY 11, 2023

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners. Show how various cultures celebrate the same event differently.

YouTube 103

YouTube Video Film Sports 103

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! This Week on Kikolani. Blogging / Content. Business / Career.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Koka Sexton

OCTOBER 18, 2014

Here are some points to keep in mind when preparing for the unexpected: Response Plans: Draft a response plan for several common events, like job changes or when prospects make the news. Build Templates: Pre-written InMails and updates can allow for instant communication after a trigger event. Powered by WP Bannerize.

Tips 96

Tips Template Templates LinkedIn 96

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Speaking at an event? Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). If you’re speaking at an event, why not make the most of this opportunity with a call-to-action? That’s over 5 per second. 80% of Twitter users access the platform on a mobile device.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

FEBRUARY 9, 2015

In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered dietitians, etc.). People saying they want to consume Life Time’s content by downloading an eBook, for example.). and Canada.

Content 60

Content B2B Team Exercises 60