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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62
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The Benefits of Real-Time Social Listening

Oktopost

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. But those major B2B influencers are only the tip of the iceberg.

B2B 62
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21 best social media analytics tools

Unmetric

Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. They offer additional solutions that help you track and manage your workflow and curate content. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125
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45 of the Best Social Media Analytics Tools

agora pulse

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179
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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144
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The complete guide to online social listening

Sprout Social

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Here’s a good example of curated reviews for Blue Apron. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant.

Reddit 99
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Is Social Media Strategy Required or Redundant?

Convince & Convert

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. B2B or B2C. There is no such thing as a Twitter strategy.