Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. Social media is really more about effort than expense.

Social Media 166

Social Media Strategy Alltop ROI 166

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. There are dozens of social media monitoring tools to choose from.

Tools 170

Tools Social Media Netvibes Lithium 170

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? But social listening can be a lot more focused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Oktopost

APRIL 24, 2023

On that point alone, you’ve more than justified your media management costs. Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Plenty of things impact sentiment. What level of positive sentiment are your competitors getting? Is it more?

Analysis 62

Analysis Sentiment Statistics B2B 62

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ paid socials)?

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Oktopost

JULY 24, 2023

The best way to do this is by centralizing your efforts on a single, purpose-built social media marketing platform where you and your team can oversee the whole process of building your brand persona on social media. Marketo curate insights from your email clicks, site traffic, and data driven by your CRM.

ROI 62

ROI Analytics Social Media Curation 62

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Pricing: free.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Oktopost

MAY 8, 2023

Just as trust signals fuel trust, social posting fuels authority (and, in turn, trust as well). But brand authority can also be represented through a range of concrete KPIs: Share of voice Sentiment SEO ranking Conversion rate Engagement Branded searches There are plenty of different ways to build brand authority.

Industry 69

Industry Social Media Brands B2B 69

Webbiquity SMM

MAY 2, 2017

A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. 26: The 29 Best Social Media Monitoring Tools. #27:

Tools 201

Tools Sample Samples Marketing 201

Hootsuite

JULY 24, 2023

What real estate marketers should look for in a social media tool Are you looking to curate a whole new set of resources? Here are ten must-have capabilities real estate marketers look for in a social media tool. Content curation Don’t stress yourself out coming up with and curating content all on your own.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Webbiquity SMM

APRIL 9, 2012

.” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. Content Tools: This Week in Social Media by Social Media Examiner. 5 Productivity Tools for the Busy Social Media Manager by Social Media Today. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200