Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. TAKEAWAY: Be a resource. They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

FEBRUARY 4, 2021

Millions of businesses are trying to survive COVID-19 conditions. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. With limited marketing funds, businesses are now looking for avenues that will help them get the most bang for their buck.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . A brand community is more than just a powerful business tool.

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Given that, in this post, we’ll talk about: What B2B event marketing is.

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. Program metrics may be of the most interest to marketers. Website Traffic.

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. CX has become an intrinsic part of the B2B marketing funnel. The people – and the product. .

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118

B2B Facebook How To Campaign 118

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. It’s the preferred direct marketing tactic for low cost and high ROI.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Marketing automation for business has also become a thing, with experts providing customizable and powerful solutions, so marketing goals are easier to attain. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 75

B2B Marketing Engineering Campaign 75

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

B2B 98

B2B Platform Price Software 98

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. For example, if you’re selling beauty products and targeting an audience that matches multiple different criteria (e.g.,

B2B 52

B2B Tips Brands Marketing 52

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. Maybe, you’ve even left that business a review. Maybe, you’ve even left that business a review. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. How did you find it? While walking by?

Discount 127

Discount Marketing How To B2B 127

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Your employer brand is what candidates think when they see a job posting from your business. On the other hand, a weak brand could lead to 10% more spending on each new hire.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. ” Not gonna happen.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

NOVEMBER 12, 2019

You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. But failing to do it can be very costly. You’ll miss the chance to be responsive to issues.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It has to be strategic. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important.

B2B 95

B2B Strategy Marketing Conference 95

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

Pam Moore

SEPTEMBER 19, 2023

In a world of automation and robots… be the HUMAN! Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How are you, your brand and your products and services positioned within your target market. Ready to jam with 'em?

B2B 78

B2B Exercises Remix Team 78

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. The 2020 buyer journey is an online journey.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. On the other hand, a failed one will be the last time you hear from that lead.

Template 69

Template Templates Meeting B2B 69

Keyhole.co

FEBRUARY 29, 2024

It’s time to shift focus to measuring the true impact of your efforts on business goals. Embrace a data-driven approach to social media measurement in 2024 and showcase the tangible results you deliver for your business. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise. And it’s uniquely business.

LinkedIn 177

LinkedIn Advertising URL Campaign 177