Hootsuite
MAY 16, 2022
If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.
Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.
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agora pulse
NOVEMBER 4, 2020
We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there.
Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. So how much did this targeted advertising cost you say $100, $200, $1000??
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?
Likeable
APRIL 13, 2021
You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. Not so anymore. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns.
Keyhole.co
MARCH 18, 2023
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? LinkedIn’s pricing model is based on the CPC and CPM. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Once you have created your ad, you must set a budget.
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