Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” Content marketing is a little difficult to define. Content marketing is in an ever state of flux. It is constantly changing.

B2B 119

B2B Content Marketing Class 119

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

Small Business 61

Small Business Instagram Strategy Hashtag 61

Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. With those stats in mind you can't ignore the power of blogging for your small business.

Small Business 60

Small Business Hubspot Proposal SEO 60

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Leverages Quality Content.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Social Media Marketing

MARCH 1, 2010

Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

B2B 159

B2B Study Social Media Small Business 159

BeingOptimist

JANUARY 17, 2022

Content syndication is one of the best ways to drive growth in the digital marketplace. B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. When content is syndicated, it’s distributed across different sites. How is content distributed?

Syndication 52

Syndication Strategy Content How To 52

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. These can often lead to great content ideas.

Content 112

Content Small Business B2B Review 112

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Develop a personalized content strategy. ?

B2B 88

B2B Marketing Paid Search Buy 88

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Among small business owners who use social media for business purposes, 91% use Facebook. Just 29% use LinkedIn for business. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Still, not every small business should be using social media—or at least not using it as they are currently.

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Small Business Mavericks

MARCH 4, 2013

People use Twitter to follow people they believe will deliver them high value content. That’s why Twitter is the best B2B lead generation tool. Once you identify the audience, then you deliver high value content that keeps them coming back for more. It’s one thing to know it. So let’s break it down.

B2B 87

B2B Twitter Buy Social Media 87

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Content creation that’s guided by what customers want. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Webbiquity SMM

SEPTEMBER 26, 2017

This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach. They may or may not reciprocate.

LinkedIn 186

LinkedIn How To CPA B2B 186

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167

Template Templates Trends Content 167

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. It’s usually a look of pure terror.

Content 132

Content Case Study Marketing Survey 132

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. How to use buyer personas to ignite your content marketing strategy. How to increase ROI on every piece of content and social media post you write and design. How to gain a competitive edge immediately. Time: 2:00 pm et.

Training 158

Training Marketing Small Business ROI 158

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. .'”

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Why are you leveraging digital marketing, social media, content marketing and other strategies? Is Your Content Ready?

Social Media 78

Social Media Marketing Small Business Training 78

Small Business Mavericks

FEBRUARY 20, 2014

This is good news for some businesses. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost. Blogging for Small Business B2B marketing blogging LinkedIn Social Media'

Publishing 98

Publishing LinkedIn B2B Overview 98

Later

APRIL 7, 2021

From major names like Sephora to small businesses like Natural Hair Wigs , brands are using influencer marketing to grow their community and drive sales. Influencer Marketing Doesn’t Work for B2B Brands. Even the smallest influencers put time and effort into creating beautiful content. You only need a Business profile.

Influencer 80

Influencer B2B Instagram Price 80

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Why are you leveraging digital marketing, social media, content marketing and other strategies? If yes, you are not alone.

Social Media 78

Social Media Marketing Small Business Training 78

Sprout Social

FEBRUARY 26, 2024

They approach care as an arm of their content strategy, using it as an opportunity to emphasize their competitive differentiator: no plastic. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Even when the issue isn’t their fault, like in this example.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Call or meeting content suggestion. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Follow up timing. Assigning sales reps to leads.

Tools 98

Tools Hubspot B2B Price 98

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Most small businesses struggle to measure the results of digital investments. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes.

Hubspot 100

Hubspot Marketing B2B Survey 100

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders. – Get it on video.

B2B 102

B2B Marketing Small Business Technorati 102

The Realtime Report

JULY 15, 2022

It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. According to a report by Social Media Examiner , 97% of small businesses use social media to attract new customers, however 85% of business owners aren’t sure which social media tools to use.

Social Media 91

Social Media Strategy How To Comparison 91

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Writtent Blog

JULY 26, 2013

As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights. To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air.

ROI 74

ROI Process News Content 74

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Get connected and manage TikTok alongside all your other social media content.

Questions 104

Questions Banking Insurance HootSuite 104