Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing.

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B2B Content Marketing Class 119

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Breaking the status quo should play a role in any small business strategy.

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Small Business B2B Strategy Content 100

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

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B2B SEO Travel Hubspot 124

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Use Both Organic and Paid Social To Assist Content Strategy. Organic and Paid Social Media for Your Small Business.

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Small Business Organization Social Media Authentication 133

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

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B2B LinkedIn Facebook Statistics 150

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 102

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? What is Intent-Based Marketing?

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B2B Marketing Paid Search Buy 88

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

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B2B Features Social Media Aggregator 155

BeingOptimist

JANUARY 17, 2022

Content syndication is one of the best ways to drive growth in the digital marketplace. B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. When content is syndicated, it’s distributed across different sites. Reach the Right People.

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Syndication Strategy Content How To 52

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

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Small Business Instagram Strategy Hashtag 61

Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.

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Small Business Hubspot Proposal SEO 60

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing? This book is for you.

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Skills Social Media Marketing Influencer 195

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: CMI ). Source: DemandMetric ).

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Content B2B Hubspot Marketing 110

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

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Training Marketing Small Business ROI 158

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Social Media Marketing Hashtag Campaign 164

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? ” How can you leverage the technology to achieve your business goals. If yes, you are not alone.

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Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? ” How can you leverage the technology to achieve your business goals. If yes, you are not alone.

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Social Media Marketing Small Business Training 78

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Hubspot Marketing B2B Survey 100

Social Media Marketing

MARCH 1, 2010

Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

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B2B Study Social Media Small Business 159

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. Day-to-Day Business.

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Content Case Study Marketing Survey 130

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. And what does that mean for marketers?

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Social Networking Tumblr Tips B2B 223

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. These can often lead to great content ideas.

Content 112

Content Small Business B2B Review 112

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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Template Templates How To Training 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

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Social Media Template Templates Marketing 78

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. In short, brand visibility refers to how much your brand is seen on different marketing channels. Why Is Brand Visibility Important for B2B? With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

SEPTEMBER 3, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is audience marketing.

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Template Templates Video Avatar 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Content Editorial Calendar Template.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

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Report Social Media B2B Newsvine 191

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders.

B2B 102

B2B Marketing Small Business Technorati 102

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ?

Analysis 118

Analysis Price Influencer Sentiment 118

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Social Media Marketing Survey Metrics 100

Webbiquity SMM

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach.

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LinkedIn How To CPA B2B 186