Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How can they without their mobile numbers? From a social perspective, we put a lot of content out there.

Engagement 118

Engagement B2B Data Social Media 118

Convince & Convert

JANUARY 21, 2016

This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. Much of the episode centers around the big picture effect of content marketing, which is experience. Much of the episode centers around the big picture effect of content marketing, which is experience.

Content 60

Content Library HootSuite Hosting 60

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124

Features Instagram Hashtag Social Media Management 124

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Bien Media. Social Babies. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising.

Automotive 72

Automotive Reputation Social Media Management Retail 72

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. Make the most of organic content that showcases your brand in a great light. More than 12.8

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option.

Advertising 112

Advertising Social Media List Statistics 112

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 121

Social Media eBook Mobile Data 121

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. In-video overlay ads: appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Source: Mint Mobile. Get Started.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table.

Hashtag 78

Hashtag Brands How To Conference 78

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn, however, requires you to utilize different strategies and to create very different types of content than what you’re used to posting on other platforms, even if it’s just the style that’s changing. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. 2020 also will be the year that social goes private again. Great SEO-rich content will continue to perform on the web.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Whatever software you choose should easily demonstrate the statistics of who is converting, at what rates, and from what content.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. But when the deal is done, what happens next? Newsletters.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Writtent Blog

SEPTEMBER 3, 2013

He clearly explained the secret to creating content people want to read, by stating “it’s more important to do something worth tweeting about than to get your next tweet out.” Content marketing isn’t just a matter of drawing people to your website. Content Marketing. You Can’t Create Content Without Sales.

Conference 72

Conference Marketing Hubspot Metrics 72

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Know What Worked in the Past. Keep Posts Short & Sweet.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. Furthermore, your engagement rate is another important metric in terms of social engagement. By tracking engagement rate, you can determine how well your content is doing.

Metrics 150

Metrics Engagement B2B Loyalty 150

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. Here’s a detailed breakdown of LinkedIn’s American demographics, compared to the other major social platforms. 57% of LinkedIn’s traffic is mobile.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Enabling and encouraging this is the best path to social success.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Hootsuite

JULY 15, 2019

The best time to post on social media is whenever your audience is most likely to see and engage with your content. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. Table of contents.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Keyhole.co

JANUARY 17, 2023

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. All in one platform. Let me answer that for you – no, you don’t!

Social Media 52

Social Media Tools Price Social Media Management 52