Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” Content marketing is a little difficult to define. Content marketing is in an ever state of flux. Write it down.

B2B 119

B2B Content Marketing Class 119

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

B2B 155

B2B Social Media Google Construction 155

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Guest Post by Brandon Brown.

Metrics 191

Metrics Content Marketing ROI 191

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

B2B 113

B2B Social Media Google Construction 113

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Dwell Time.

SEO 62

SEO Engagement Real Estate Metrics 62

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They’re not much different. Ultimately, they can be exponential.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Develop a personalized content strategy. ?

B2B 88

B2B Marketing Paid Search Buy 88

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Google and Facebook captured 85% of the growth in internet advertising last year. to Google+; and 2.3% Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. Develop Strong SEO Practices. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. How is Brand Visibility Measured?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Content creation.

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . How Do I Find Keyword Opportunities?

Comparison 145

Comparison SEO Curation Domain Name 145

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

The Realtime Report

AUGUST 25, 2020

This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. A good social media plan consists of researching demographics, setting goals, and crafting what type of content you want to post.

Small Business 251

Small Business Social Media Strategy Marketing 251

Keyhole.co

OCTOBER 24, 2023

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. In an audit, you examine your videos in depth and analyze critical areas of your content, including watch time, click-through rates, and so on.

YouTube 52

YouTube How To Posterous Upcoming 52

Small Business Mavericks

APRIL 14, 2012

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. When it comes to Google+, I do wonder how social it really is. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.

Google 107

Google MySpace SEO Fashion 107

Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. I have seen this happen time and time again.

SEO 60

SEO How To Campaign ROI 60

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Improved SEO. Share user-generated content. Better brand reputation.

Review 141

Review Case Study Reputation Study 141

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. billion hours of live-streamed content.

Video 69

Video Marketing B2B Eventful 69