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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Any B2B brand that helps people create can use their marketing to inspire their audience.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148
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10 Best B2B Webinar Platforms for 2021

Oktopost

Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Should you use a dedicated B2B webinar software? What are webinars?

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. Chieh is founder and CEO of @BoxedWholesale and spoke on how he built a B2C business in his garage to a nationally scaled business fulfilling both B2B & B2C. The conference was truly inspirational on many levels. What a day!

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

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The Complete Guide to LinkedIn Events

Oktopost

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. On mobile, tap “Manage Event.”.

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