Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 25, 2022

Social listening. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. We're talking to you too, B2B brands. Use social as a teaching tool.

Strategy 130

Strategy Brands Hubspot Survey 130

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Template 60

Convince & Convert

JUNE 17, 2013

We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product. This is where a simple customer profile template comes into play. How Customer Profiling Can Increase Sales. This is how we describe two of them: 1.

How To 167

How To Sample Samples Template 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They optimize their LinkedIn company profiles. Never mind, don’t do that either.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Statistics 60

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

DECEMBER 5, 2017

The importance of being honest about what your digital, social and branding experience. Understanding the agency's ultimate responsibility to the company and your superior who hired them. Need some help with social media marketing? 3 Things You Must Know for a Successful Social Media Marketing Career. SoundCloud.

Social Media 160

Social Media How To Social Media Management Training 160

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Compile data on your existing customers and social audience. Challenges.

Template 145

Template Templates How To Tourism 145

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Target audience definition. New parents? Parents of teens?

Template 145

Template Templates Social Media How To 145

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 15% of time on mobile internet is spent on social networking websites. Source: Gomez ). Source: Gomez ).

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

NOVEMBER 26, 2018

LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Again, people oftentimes hit up social media results before checking your website. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Pam Moore

DECEMBER 11, 2016

What is included in this article and episode #228 of the Social Zoom Factor Podcast: . How to use our 2017 content marketing editorial calendar template ( download now ). The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

JANUARY 9, 2017

[clickfunnels_clickoptin id=”gli2l32o8padlx87″ subdomain=”rebekahradice” placeholder=”Enter Email” button_text=”Grab Your Template!” How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. Tailwind tracks activity across Pinterest about your company, products, and competitors.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

MARCH 15, 2023

Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What is LinkedIn automation? Or, you can choose your own posting time.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Ignite Social Media

NOVEMBER 23, 2020

So, make sure your links work, that audiences are able to “check out as a guest” if possible, and don’t force them to purchase from the social networks only (as some people still don’t feel comfortable entering their credit card info on social media). Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. 1 Social Media Tool Create. Second only to the 16% business use growth of TikTok.)

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204

Brands NoFollow Marketing How To 204

Rebekah Radice

JANUARY 9, 2017

[clickfunnels_clickoptin id=”gli2l32o8padlx87″ subdomain=”rebekahradice” placeholder=”Enter Email” button_text=”Grab Your Template!” How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Oktopost

APRIL 7, 2022

Social media is an integral part of the sales funnel, and the data you can derive from social can provide you with deeper insights into how to improve your funnel over time, leading to more conversions. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Kikolani

JANUARY 16, 2011

It does require a different type of coding skill (if you are used to just modifying templates with PHP, you will also have to learn the hooks system). Question: How to convince a company that you work with how important blogging can be to their company’s success? The key is providing value and quality interaction!

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Hootsuite

FEBRUARY 24, 2022

Use our free cross-platform campaign template to ensure you’re starting off strong. LinkedIn: B2B-focused marketing campaigns and brand building. Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? Set platform-specific goals. Okay, okay, kidding.).

Examples 145

Examples Campaign Platform Tips 145

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Sprout Social

AUGUST 22, 2019

As a primarily B2B network, LinkedIn isn’t necessarily somewhere to spot real estate clients. However, it is a fantastic place to network with fellow realtors and show off your industry experience. These types of posts do double-duty in both building a sense of social proof and showing off the human side of your business.

Real Estate 110

Real Estate Social Media How To Instagram 110

Convince & Convert

JULY 21, 2015

I’ve been on record in the past as saying how smart I thought it was that LinkedIn moved from a social network for business to a content marketing platform for business. They’ve tried to become a B2B magazine. Thousands and thousands of businesspeople produce content on the LinkedIn platform natively. Buying Newsle

LinkedIn 60

LinkedIn Groups Groups B2B 60

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 52

Analytics Social Media Tools Price 52